Marketing and Influencer Development Specialist

8 hours ago

Kowloon, Kowloon City, Hong Kong SAR China Tbwa ChiatDay Inc Full time

CASETiFY is a global lifestyle brand that offers customizable tech accessories. We are industry leaders in trend forecasting, protecting what matters most, and community building for creativity and self-expression.

As an international company headquartered in Hong Kong with offices in Los Angeles, Seoul, Shanghai, Taipei, Tokyo, and a diverse team of 30+ nationalities, we prioritize culture and diversity.

We stand up for our values by supporting causes that matter to us and our global community. At CASETiFY, we believe in embracing diversity and inclusivity, being an equal opportunity employer, and sponsoring work visas for qualified candidates if necessary.

Purpose of Position
  • We are recruiting a talented Senior Influencer Marketing Associate for our Global Influencer Marketing team who will bring passion and dedication to their work.
  • This role involves the day-to-day project management of influencer activations, working closely with different functional teams to grow CASETiFY through influencer marketing, particularly emphasizing the US market.
Job Description
  • Grow CASETiFY profitably and efficiently through US influencers on YouTube, TikTok, and Instagram.
  • Track and analyze influencer marketing performance using a test-and-learn approach to achieve success and extract valuable insights.
  • Work closely with various functional teams to execute the right influencer marketing strategy for various product lines including Phone Cases, Tech Accessories, and Travel category.
  • Support the marketing team in cultivating brand awareness and loyalty through organic seeding.
  • Nurture influencer relationships and regularly identify, develop, and maintain new connections within the influencer community.
  • Stay up-to-date on industry trends and provide competitive insights on how other lifestyle brands engage with influencers.
Requirements
  • 2+ years of relevant experience in influencer marketing or social media.
  • Bachelor's Degree in Business, Marketing, Communications, Advertising, or a related field.
  • Strong proficiency in Microsoft Excel and Google Sheets.
  • Excellent written, verbal, and visual communication skills on both technical and non-technical matters.
  • Comfortable working in an international environment.
  • Good understanding of influencers in the US and English-speaking countries.
  • Stay on top of the latest lifestyle trends and be passionate about influencers and social media.
  • Self-starter with strong initiative, ownership, and accountability for business.
  • Open-minded and able to handle multiple high-priority projects in a demanding environment.

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