Business Analyst for Sales Strategy

1 week ago

Hong Kong, Central and Western District, Hong Kong SAR China JTI Full time

At JTI, we are looking for a skilled Business Analyst to join our team and play a key role in driving sales strategy.

Job Description

This is an exciting opportunity to work with our commercial planning team and contribute to the development of effective sales strategies. As a Business Analyst, you will be responsible for generating annual and monthly volume plans and distribution KPIs.

You will perform various analyses regarding market behavior and identify opportunities to enhance JTI's brand penetration in the market. This role requires exceptional communication skills and collaboration with other functions, including marketing and field sales operations.

Responsibilities:

  • Sales Volume Planning and Demand Planning Support:
    • Sales information management: transposing market sales volume trends, market insights, trade programs, and other commercial KPIs into monthly/yearly volume plans.
    • Responsible for volume forecasts in the short term (rolling forecast) and mid-long term (A&SP), ensuring alignment across Sales, Marketing, Finance, and Logistics.
    • Timely react or predict sales volume fluctuations to support the Logistics team in planning shipments and stocks.
    • Monitor business performance and share insights, suggestions, or action plans with the field team.
    • Develop and maintain specific and up-to-date reporting tools for volume analysis and planning.
  • Monthly Business Reviews/Cycle Planning Process:
    • Develop a full monthly Sales Cycle Plan, incorporating business objectives, trade activities, activation plan, CM execution plan, reward modality, and sales KPIs.
    • Cascade and onboard all stakeholders in a specific timely manner to ensure effective execution.
    • Track performance by campaign/KPI and propose corrective actions if needed.
    • Ensure communication with key functions on Cycle Plan execution and performance.
  • Assessing the Campaigns/Field Initiatives:
    • Support for setting and evaluating the campaign's objectives and assess end results against all KPIs set for trade, EAS, and FSF.
    • Evaluate and share data insights with the M&S team regarding the campaigns regularly.
    • Assess the right resource utilization and management of every campaign, identifying shortcomings to improve future campaigns.
    • Collect market intelligence to better understand the campaign impact on consumers and integrate findings into future plans where relevant.
  • Budget Management and ROI:
    • Support your manager and other M&S functions in setting and tracking the annual budgets.
    • Set up tools and actions to facilitate the right objectives for M&S initiatives or programs to ensure positive ROI.
  • SalesForce Performance Management & Evaluation:
    • Together with TMM and DMA, provide required data and tools to ensure accurate Sales Force objectives setting and performance management.
    • Provide initial forecasts for Sales teams (by channel, by route, by SR, etc.) to align and set monthly KPIs and targets.

Requirements:

  • A minimum of 2-4 years of experience in FMCG Marketing & Sales (Tobacco experience preferred).
  • Fluent in Cantonese and English, written and spoken.
  • Good communicator and negotiator who can interact and build working relationships with different levels of the organization.
  • Understanding of JTI business and tobacco operations knowledge.
  • High capabilities in forecasting calculation, developing statistical models in Excel, BI, or any other MS tools.
  • Strong knowledge in sales planning process.
  • Hands-on experience with statistical modeling, forecasting, trend analysis, and simulation tools.
  • Process-oriented, strong time management skills, and results-oriented mindset.

Salary: $HKD 56,000 - HKD 84,000 per annum, depending on qualifications and experience.

Benefits: We offer a competitive salary package, comprehensive benefits, and opportunities for professional growth and development.

Other Information: If selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with TA > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

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