Strategic Marketing Manager

3 days ago


Hong Kong, Central and Western District, Hong Kong SAR China AIA International Limited. Full time

AIA International Limited is at the forefront of creating a healthier, more sustainable future.
We're committed to helping a billion people live Healthier, Longer, Better Lives by 2030. As part of our marketing, distribution & partnership team, you'll play a vital role in advancing this movement.

  • You'll be responsible for formulating and executing campaign strategies to drive business growth in bank and broker channels.
  • Join us to make a positive impact on a global scale.

About the Role

  • We're looking for someone with expertise in developing effective campaign strategies to reach various market segments.
  • The ideal candidate will have a proven track record of driving discussions on new or enhanced product and campaign solutions to increase partner engagement and expand channels.
  • You'll work closely with the PD sales team to build tailored product propositions, sales tools, and segment stories for different partners and segments.
  • Your responsibilities will include overseeing the end-to-end campaign development process, staying informed about the latest market trends, competitor actions, and product and marketing offers.
  • Strong business insight combined with exceptional problem-solving and project management abilities are essential for this role.
  • Effective time management, negotiation, and influencing skills are also required.
  • Excellent analytical abilities with a meticulous attention to detail are necessary for success in this position.

Requirements

  • A degree holder, preferably majoring in Business Management / Marketing / Finance / Economics / related field.
  • A minimum of 5 years of experience in business development and sales management in the insurance or banking industry, with experience in bancassurance sales being an added advantage.
  • In-depth understanding of insurance product knowledge.
  • Shown team management experience with strong leadership capabilities.
  • Proficiency in both written and spoken English and Chinese.
  • Self-motivated and able to thrive in a fast-paced environment.


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