Leadership Role in Customer Proposition
4 days ago
Company Overview
Hang Seng Bank Limited is a leading financial institution committed to service excellence. Our people are our most valuable asset, playing a vital role in enhancing our performance for customers and providing best-in-class products and services.
We strive to attract high-calibre talent by offering a dynamic working environment, good career development opportunities, and competitive compensation packages.
About the Role
The Senior Manager, Customer Proposition position requires a seasoned executive with leadership skills, excellent communication and influencing capability, and the ability to drive a diverse group including internal and external partners.
This role involves designing and strengthening value propositions for the Mass Retail segment, building corresponding capabilities, and developing differentiated propositions strategies to induce customer preference and loyalty.
You will work closely with product teams and channels to develop marketing campaigns and customer engagement activities, monitor program results, and refine the strategy to achieve assigned quality intake targets.
Key Responsibilities
- Design and strengthen value propositions for the Mass Retail segment.
- Develop differentiated propositions strategies to induce customer preference and loyalty.
- Work closely with product teams and channels to develop marketing campaigns and customer engagement activities.
- Monitor program results and refine the strategy to achieve assigned quality intake targets.
- Oversee overall departmental operations and ensure efficient and effective customer service delivery.
Requirements
- University degree in Business Administration, Marketing, or other relevant qualifications.
- Minimum of 8 years' retail banking experience and familiarity with customer or product acquisition.
- Seasoned executive with leadership, excellent communication and influencing capability, and the ability to drive a diverse group.
- Possesses high sensitivity to changing market dynamics, particularly in the high net worth and Mainland segments, associated with related compliance requirements.
- Proficient in both English and Chinese.
About Hang Seng Bank Limited
Hang Seng Bank Limited is a leading financial institution committed to service excellence. We offer a dynamic working environment, good career development opportunities, and competitive compensation packages.
Visit our website to learn more about our company culture and career opportunities.
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