Product Marketing Specialist

3 days ago


Hong Kong Island, Hong Kong SAR China Projob21 Ltd. Full time
About the Role

We are looking for a skilled Product Manager to join our team at Projob21 Ltd. As a key member of our product marketing team, you will be responsible for developing and executing strategies to drive business growth and expansion in the APAC region.

Key Accountabilities
  • Develop and maintain strong relationships with trade partners, identifying opportunities for joint promotional initiatives.
  • Lead market research and analysis to inform sales and marketing strategies, ensuring alignment with corporate goals.
  • Support new product launches and marketing activities across the division, collaborating with cross-functional teams to drive success.
  • Prepare and manage promotional materials, including online and offline campaigns, to showcase our brand's unique value proposition.
  • Manage APAC client events, branding, and marcom initiatives, driving business results through effective execution.
  • Cultivate relationships with Regional CEO and Global Head of Marcom, providing strategic counsel on regulatory and corporate marcom standards.
  • Analyze consumer and market insights to steer portfolio priorities, driving growth and innovation.
  • Evaluate content and messaging against corporate brand guidelines and strategies, refining approaches to engage audiences.
  • Facilitate collaboration between product marketing and channel marketing teams to ensure successful campaign implementation.
Requirements
  • Degree holder in Marketing or Business Administration discipline, with at least 5 years of marketing experience in FMCG/consumer goods industries.
  • Excellent communication and interpersonal skills, proficient in MS Office, and fluent in English and Chinese.
  • Some knowledge of the pharma industry is preferred, but not required.

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