Brand Storyteller

5 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Avature Full time

Lenovo is seeking a seasoned Senior Social Media Specialist to join our Solutions and Services Group (SSG). This role requires a strategic thinker with exceptional digital communications skills to elevate our brand awareness, executive profiles, and thought leadership globally.

Digital Communications Strategy Development

This individual will develop and execute a comprehensive global social media strategy that drives engagement, conversion, and brand loyalty. The ideal candidate will have a deep understanding of social media platforms, trends, analytics, and creative storytelling to captivate B2B audiences.

Key responsibilities include:

  • Designing and implementing a global social media strategy across platforms to boost brand visibility and audience engagement.
  • Managing the online presence of key SSG C-suite executives, ensuring their voices contribute to thought leadership.
  • Creating content calendars, campaign plans, and editorial strategies aligned with business objectives.
  • Monitoring and analyzing social media performance metrics to refine strategies and maximize ROI.

Content Development & Curation:

  • Producing high-quality, platform-specific content tailored for B2B audiences.
  • Ensuring brand consistency and accurate messaging across all social media platforms.
  • Staying current with social media trends, emerging platforms, and best practices to bring innovative ideas into content plans.

Community Engagement & Management:

  • Overseeing real-time engagement and interactions with audiences, responding promptly and professionally.
  • Identifying opportunities to build and engage with online communities, industry forums, and social listening to amplify SSG's brand and voice.

Analytics & Reporting:

  • Using analytics tools to track and report on social media performance, providing actionable insights and recommendations for improvements.
  • Developing reports to highlight achievements, trends, and areas for optimization.

Cross-functional Collaboration:

  • Collaborating with internal stakeholders to align social media activities with broader communication and business strategies.
  • Supporting key product launches, events, and campaigns with coordinated social media efforts.

Qualifications:

  • Bachelor's degree in Communications, Marketing, or related field.
  • Minimum of 5 years of social media management experience, preferably in a B2B/enterprise tech environment.
  • Proven expertise in creating and managing content across social platforms.
  • Strong understanding of social media metrics, analytics tools, and performance optimization strategies.
  • Proficiency in design tools and video editing software.
  • Highly proficient in English.
  • Exceptional written communication skills, with a talent for crafting concise, engaging social media copy.
  • Ability to juggle multiple projects and deadlines in a fast-paced, global environment.
  • Creative mindset with an eye for aesthetics, storytelling, and innovation.
  • Team player with a proactive, solutions-oriented approach.

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