Global Brand Ambassador
4 days ago
The Director/Senior Manager, Brand will be responsible for leading the development and execution of global branding and brand communications strategies. This role requires a high level of expertise in Public Relations, Communications, and Journalism, as well as experience working in the luxury market.
Key Areas of Responsibility- Strategic Development: Develop and execute global branding and brand communications strategies to raise profile and reputation.
- PR Planning: Oversee PR plans with Regions and PR Agencies, and manage Global Celebrity Agency.
- Content Creation: Create PR calendars, press releases, and develop editorial features.
- Community Building: Lead strategy and implementation of storytelling through PR, Social, and community building.
- Event Management: Develop and implement brand events, including concept, format, and content creation.
- Bachelor's degree or above in Public Relations, Communications, Journalism, or related disciplines.
- 10-15 years' experience in Public Relations, Communications, or Journalism, preferably in the luxury market.
- Experience working in the Asia region, with an appreciation of cultural and regional nuances.
- Fluent in spoken and written English and Chinese.
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