Brand Storytelling Specialist
2 days ago
We are seeking a highly skilled and experienced individual to lead our global branding and brand communications efforts. The ideal candidate will have a strong background in Public Relations, Communications, or Journalism, with experience working in the luxury market.
Key Responsibilities- Strategic Development: Develop and execute global branding and brand communications strategies to raise profile and reputation.
- PR Planning: Oversee PR plans with Regions and PR Agencies, and manage Global Celebrity Agency.
- Content Creation: Create PR calendars, press releases, and develop editorial features.
- Community Building: Lead strategy and implementation of storytelling through PR, Social, and community building.
- Event Management: Develop and implement brand events, including concept, format, and content creation.
- Relationship Management: Manage community building and relations, including celebrity and influencer relationship management.
- Bachelor's degree or above in Public Relations, Communications, Journalism, or related disciplines.
- 10-15 years' experience in Public Relations, Communications, or Journalism, preferably in the luxury market.
- Experience working in the Asia region, with an appreciation of cultural and regional nuances.
- Fluent in spoken and written English and Chinese.
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