Brand Storytelling Specialist

2 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Hearts On Fire Full time
About the Role

We are seeking a highly skilled and experienced individual to lead our global branding and brand communications efforts. The ideal candidate will have a strong background in Public Relations, Communications, or Journalism, with experience working in the luxury market.

Key Responsibilities
  • Strategic Development: Develop and execute global branding and brand communications strategies to raise profile and reputation.
  • PR Planning: Oversee PR plans with Regions and PR Agencies, and manage Global Celebrity Agency.
  • Content Creation: Create PR calendars, press releases, and develop editorial features.
  • Community Building: Lead strategy and implementation of storytelling through PR, Social, and community building.
  • Event Management: Develop and implement brand events, including concept, format, and content creation.
  • Relationship Management: Manage community building and relations, including celebrity and influencer relationship management.
Requirements
  • Bachelor's degree or above in Public Relations, Communications, Journalism, or related disciplines.
  • 10-15 years' experience in Public Relations, Communications, or Journalism, preferably in the luxury market.
  • Experience working in the Asia region, with an appreciation of cultural and regional nuances.
  • Fluent in spoken and written English and Chinese.

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