APAC Marketing Manager: Driving Growth and Engagement

2 weeks ago


Hong Kong, Central and Western District, Hong Kong SAR China Pearson Full time

Job Description

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We are looking for a highly motivated and experienced marketing professional to fill the role of APAC Marketing Manager: Driving Growth and Engagement. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies that drive business growth and customer engagement across Asia Pacific.

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This is an exciting opportunity to join a dynamic and fast-paced team, where you will have the chance to make a meaningful impact on our business. You will work closely with cross-functional teams to develop and implement targeted strategies that capture attention and build lasting relationships with our customers.

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To succeed in this role, you will need to possess strong analytical skills, excellent project management abilities, and exceptional collaboration and communication skills. Proven experience in campaign planning and execution, particularly in a multi-channel marketing environment, is essential.

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Key Responsibilities:

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  • Develop and execute comprehensive marketing strategies that drive business growth and customer engagement across APAC.
  • Collaborate with internal stakeholders to identify and capitalize on market trends and opportunities.
  • Lead the development and execution of Account-Based Marketing (ABM) campaigns, working closely with sales teams to identify and target high-value accounts.
  • Manage and optimize digital marketing channels, including paid social, PPC, SEO, and email marketing, to ensure maximum ROI.
  • Regularly track and report on campaign performance, delivering actionable insights and recommendations to improve future initiatives.

Benefits

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Pearson offers a comprehensive range of benefits to support your physical, mental, and financial well-being. As a valued member of our team, you will have access to a range of benefits, including competitive compensation, comprehensive training programs, and opportunities for career advancement.



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