Product Growth Strategist
19 hours ago
Matrixport Official is a digital asset financial services platform with over $10 billion in assets under custody & management. We are a team of 300 strong, serving both institutional and retail customers across Asia and Europe.
Our mission is to make crypto easy for everyone through our comprehensive suite of innovative and user-friendly crypto investment products and services. Our offerings include Cactus Custody, spot OTC, fixed income, structured products, lending as well as asset management. Our team is rapidly growing.
We tackle complex problems as a team. We encourage openness and promote transparency, respect, and inclusivity. Every team member has a voice that can be heard. We seek intellectually curious and entrepreneurial individuals who are keen on making an impact in the crypto ecosystem and building a better product for the next one billion users.
Job Responsibilities:- Develop data-driven marketing strategies to drive user acquisition, retention, and revenue growth.
- Collaborate with cross-functional teams to identify growth opportunities and develop targeted campaigns to achieve business objectives.
- Analyze user behavior and optimize user journeys, conversion funnels, and marketing performance.
- Define key performance indicators (KPIs) to track the success of growth initiatives and drive continuous improvement.
- Lead A/B testing and experimentation efforts to improve campaign effectiveness and user engagement.
- Stay informed about industry trends, competitor activities, and emerging technologies to drive innovation in growth marketing operations.
- Bachelor's degree in Marketing, Business, or related field. Advanced degree or relevant certifications are a plus.
- Minimum of 3 years of experience in product management with a focus on growth marketing operations.
- Strong understanding of digital marketing, user acquisition, retention strategies, and data analytics.
- Proven track record of developing and implementing successful growth marketing campaigns.
- Experience with marketing automation tools, A/B testing, and data analytics platforms.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Strong communication and collaboration skills to work effectively with cross-functional teams.
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