Digital Commercialisation and Engagement Manager

2 months ago


Hong Kong, Central and Western District, Hong Kong SAR China HSBC Full time

About Hang Seng Bank

Hang Seng Bank is a leading financial institution in Hong Kong, committed to delivering exceptional service and innovative solutions to its customers. Our people are our greatest asset, and we strive to create a dynamic and inclusive work environment that fosters growth and development.

Job Summary

We are seeking a highly skilled and experienced professional to join our team as a Manager, Digital Commercialisation and Engagement. As a key member of our team, you will be responsible for driving the development and implementation of digital strategies that enhance customer engagement and drive business growth.

Key Responsibilities

  • Analyse customer insights and market trends to inform digital engagement and commercialisation strategies
  • Develop and implement customer experience (CX) initiatives that drive customer loyalty and retention
  • Manage end-to-end digital campaigns and projects, from concept to delivery
  • Collaborate with cross-functional teams, including marketing, distribution, and analytics, to maximise customer and business outcomes
  • Embody a customer-centric approach in all business decisions and actions

Requirements

  • University graduate with a degree in business administration, marketing, or a related field
  • Minimum of 5 years' experience in digital marketing, customer experience, or a related field
  • Proven track record of driving digital growth and engagement through innovative strategies and initiatives
  • Strong analytical and problem-solving skills, with the ability to interpret data and drive business decisions
  • Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams
  • Proficiency in both English and Chinese

About Hang Seng Bank

Hang Seng Bank is a leading financial institution in Hong Kong, committed to delivering exceptional service and innovative solutions to its customers. Our people are our greatest asset, and we strive to create a dynamic and inclusive work environment that fosters growth and development.



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