Head of Growth and Innovation

1 month ago


Hong Kong, Central and Western District, Hong Kong SAR China Crypto Full time
Job Summary
We are seeking a seasoned professional to lead our growth and innovation efforts as the Head of Growth and Innovation. As a key member of our team, you will be responsible for driving revenue growth, expanding our customer base, and developing innovative marketing strategies that align with our business objectives.

About Us
Founded in 2016, Crypto.com is a global cryptocurrency platform serving over 80 million customers. Our mission is to make cryptocurrency accessible to everyone, and we're committed to creating a fairer and more equitable digital ecosystem.

Responsibilities
  • Growth Strategy: Develop and execute a comprehensive growth strategy that drives revenue growth and expands our customer base through innovative marketing campaigns.
  • Team Leadership: Lead a high-performing team of campaign managers and specialists, providing hands-on guidance and support to ensure successful campaign execution.
  • Campaign Management: Oversee the planning, execution, and optimization of multi-channel marketing campaigns across digital and traditional channels.
  • Audience Targeting: Define target audience segments and develop personalized campaign messaging and creative assets to effectively reach and engage target customers.
  • Data Analysis: Utilize data analytics tools and marketing attribution models to track and measure campaign performance, analyze key metrics, and derive actionable insights to optimize campaign performance.

Requirements
  • Experience: 7+ years of experience in growth marketing, campaign management, or digital marketing roles, with a proven track record of driving revenue growth and customer acquisition through successful marketing campaigns.
  • Leveraging Expertise: Deep expertise in developing and executing multi-channel marketing campaigns, with proficiency in digital marketing channels, traditional marketing channels, and marketing automation platforms.
  • Analytical Mindset: Analytical mindset with the ability to interpret data, analyze trends, and derive actionable insights to optimize campaign performance.
  • Effective Communication: Excellent communication and presentation skills, with the ability to effectively communicate complex ideas and strategies to senior leadership and cross-functional teams.

Benefits
Competitive salary: $120,000 - $150,000 per year, depending on location and experience.

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