Senior Marketing Executive, Centurion

4 weeks ago


Hong Kong, Central and Western District, Hong Kong SAR China AMEX Full time
About the Role

We are seeking a creative and dynamic individual to join our team as a Senior Marketing Executive for Centurion. In this role, you will be responsible for executing and implementing marketing programs and projects to drive customer engagement and uphold Centurion's undisputed leadership position as the world's most exclusive and elite membership.

Key Responsibilities
  • Develop and execute end-to-end marketing campaigns to drive customer engagement and retention.
  • Partner with agencies and internal stakeholders to develop compelling creative and program constructs.
  • Ensure all campaigns are correctly set up, tested, and monitored for effectiveness.
  • Perform data analysis and track program results to inform future marketing strategies.
  • Support program development and execution to drive customer engagement and retention.
  • Monitor external competitive activities and stay up-to-date on industry trends.
  • Handle ad-hoc projects and support team members as required.
  • Ensure all programs and activities adhere to internal and external compliance requirements and operation excellence standards.
  • Work closely with internal stakeholders to identify target customers and develop effective targeting approaches.
  • Maintain an in-depth understanding of target customers' needs and preferences, including evolving lifestyle trends for the high-net-worth segment.
Qualifications
  • University degree in Marketing or Business or equivalent.
  • 4+ years of experience in marketing, product management, or related fields.
  • Outward-looking with a keen interest in competitive landscapes and evolving lifestyle trends for the high-net-worth segment.
  • Independent self-starter with a can-do attitude and strong personal accountability.
  • Highly organized and detail-oriented with excellent time management skills.
  • Strong analytical and problem-solving skills, comfortable with using Excel as an analytical tool.
  • Customer-oriented with strong interpersonal and negotiation skills.
  • Collaborative team player with the ability to deal with change and ambiguity positively.
  • Proven collaboration skills and ability to build and leverage multiple relationships in a matrix environment.
  • Language proficiency in both English and Chinese (Cantonese) is a must, Mandarin is a plus.
About American Express

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. This includes competitive base salaries, bonus incentives, support for financial well-being and retirement, comprehensive medical, dental, vision, life insurance, and disability benefits, flexible working models, generous paid parental leave policies, free access to global on-site wellness centers, and free and confidential counseling support.

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.



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