Institutional Product Marketing Lead
1 week ago
In this key role, you will develop and execute marketing strategies to drive engagement and adoption of OSL's institutional product suite. You will leverage your expertise in digital asset products and services to create compelling messaging and marketing campaigns that resonate with our target audience. Effective collaboration with cross-functional teams is crucial to ensuring cohesive and effective marketing efforts that meet business objectives.
About the Role- Develop Go-to-Market Strategies: Collaborate with the institutional team to design and implement marketing strategies that propel OSL's products into the market.
- Lead Market Research: Conduct market research and competitive analysis to stay up-to-date on industry trends and customer needs.
- Create Engaging Content: Develop high-quality marketing collateral (decks, datasheets, case studies, blogs, ad copies, etc.) that showcase OSL's brand and positioning for institutional clients.
- Analyse Performance: Monitor and analyse institutional marketing campaign performance, using data-driven insights to optimise strategies.
- Bachelor's degree in Marketing, Business, or related field.
- 5+ years of product marketing experience in Crypto/Web3, TradFi, or FinTech.
- Proven track record in institutional product launches and marketing.
- Strong product sensibility and growth mindset – always thinking beyond the task at hand.
- Excellent communication and collaboration skills, thriving in a fast-paced environment.
- Strong command of Mandarin and English.
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