Account Director Lead

1 week ago

Hong Kong, Central and Western District, Hong Kong SAR China Ogilvy Full time

Ogilvy is a global advertising and marketing agency that has been creating impact for brands through iconic, culture-changing ideas since its founding 75 years ago.

The company builds on this legacy through Borderless Creativity – innovating at the intersections of its capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries.

As an Associate Account Director, you will have a key role in maintaining client stability and influencing their potential growth.

You will be responsible for maintaining strong client relationships and developing excellent marketing/advertising/PR strategies.

This includes supervising campaign executions, project management, quality controls, and reporting.

Key Responsibilities

  • Ensure client satisfaction and handle strategic issues or problem resolution of one-to-one marketing issues.
  • Develop a comprehensive understanding of the marketplace and our Client's business including various media and distribution channels.
  • Proactive engagement with client to improve existing services, in order to drive profitable Client relationships.
  • Manage and ensure quality of our services to Clients.
  • Management and handling of key client briefs, projects and requests, including refinement of the above.
  • Typical day-to-day management of clients and their requests including presentations, documentation, client activity administration, etc.
  • Key person supervising the excellence of projects; effectively manage and interpret Client feedback; guide/lead Account Managers and Account Executives to implement projects smoothly and effectively.
  • Support line manager in developing initiatives for new business or extending existing business.
  • Financial control of billings and 3rd party costs.
  • Write/proofread major communications materials including executive internal memos, executive speeches, Q&A, sensitive topic statements, pitch docs or press releases.
  • Cultivate high-level contacts within business and industry relations.
  • Lead major offline activities/events and overall quality control.
  • Provide account planning and strategic support to key Clients.
  • Provide Clients counsel in the development of successful customer management strategies.
  • Lead the team to write integrated communication plan.
  • Understand industry/market trends and the success factors critical to the organization's long-term sustainability and competitiveness.
  • Understand the offering of the 6 Capabilities.
  • Modify proposals based on changing business conditions.
  • Drive the right Client briefs for internal stakeholders, mainly strategy, creative and delivery teams.
  • Take ownership of the quality of creative responses in conjunction with Creative Director.
  • Ensure creative team motivation and working processes.
  • Oversee project briefings (both written & actual briefing) & client approval.
  • Provide creative judgement.

Leadership & People Management

  • Develop working relationships with Account Managers and Executives to ensure that once briefed the campaign/project moves forward smoothly.
  • Be the first stop in resolving problems raised by Account Managers and Executive.
  • Work with BD/GAD to project future account team personnel requirements and overcome any existing issues.
  • Assume responsibility. Proactive and energetic working attitude, and always be positive.
  • Take responsibility for management and motivation of account team members to allow them to achieve maximum potential.
  • Abide by the WPP code of business conduct.

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