Digital Account Manager
3 months ago
Client Description
Greater-China based integrated digital marketing agency
Job Description
Digital Account ManagerResponsibilities
- Plan and deliver strategies across different channels such as SEM, Display and Paid Social
- Lead digital specialists to execute strategy to reach client goals
- Keep track on campaign performance and budget pacing
- Analyze campaign performance to develop case studies, best practices and narratives
- Explore new opportunities to grow client business and elevate media discussions
- Provide professional advice and actionable recommendations to clients
- Participate in client pitches and review meetings
- Act as primary contact point for key clients
Responsibilities
- Campaign setup and hands-on operations on Google Ads
- Develop search keyword proposal, ad copy writing and long-term search strategies
- Analyze campaign performance and derive insights for optimization
- Optimize campaigns to reach clients KPIs
- Provide professional advice and actionable recommendations to clients
- Prepare performance review presentations and reports
- Participate in regular review meetings
Job Requirements
Digital Account ManagerRequirements
- University degree in business, marketing, advertising, communications, or a related field
- 2 - 3 years of digital marketing experience such as SEM, Paid Social or Programmatic Buying. Agency background is preferred.
- Experience in China Channels such as Tencent Ads, Baidu or Tik Tok Ads is a plus
- Well organized and have strong quantitative/analytical skills
- Willing to work in start-up environment
- Passionate in Digital Marketing
- Fluent written and spoken English and Cantonese is a must.
- Proficiency in Word, Excel and PowerPoint
Requirements
- University degree in business, marketing, advertising, communications, or a related field
- 1-2 years of hands-on experience in digital channels as SEM and Google Ads. Agency background is preferred. Fresh graduates also welcomed
- Relevant certifications of Google Ads
- Well organized and have strong quantitative/analytical skills
- Effective communication and problem-solving skills
- Willing to work in start-up environment
- Passionate in Digital Marketing
- Fluent in English and Cantonese.
- Proficiency in Word, Excel and PowerPoint
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