新媒体运营主管(Global Social Media Lead)
1 week ago
跨境财富管理的顶尖服务者,骏誉联合家族办公室(Praise Multiple Family Office)立足香港、新加坡国际金融中心,专注为高净值家族提供一站式跨境财富管理解决方案,涵盖税务规划、家族信托、资产配置、海外身份及教育规划。
为什么需要你?
随着业务全球化拓展,我们需要一位精通"品效合一"的新媒体运营专家,通过多元化数字传播触达香港、新加坡及内地高净值人群,强化品牌专业形象,精准传递"财富传承"的核心价值。
二、职位核心:全球高净值社群的"数字桥梁"岗位名称:新媒体运营主管(Global Social Media Lead)
工作地点:香港尖沙咀 /支持30%时间远程办公
汇报对象:总监,与香港、新加坡同事协同
三、我们需要你做什么?1. 内容战略与执行:打造"高端财富资讯圈层"的超级IP
- 多平台内容矩阵搭建
- 针对不同地区用户偏好,设计差异化内容:
内地市场
(微信/抖音/小红书)制作"跨境税务案例拆解""香港身份教育优势"等强干货短视频,结合热点话题(如"香港投资移民重启")策划爆款内容;
香港/新加坡市场(TikTok/Instagram/YouTube):通过"CEO访谈""家族办公室探秘"等高端纪录片形式,输出品牌权威感;联合香港、新加坡的金融机构制作合规科普系列。
全球市场
(Facebook/LinkedIn/YouTube):发布英文版《财富传承系列知识》、客户成功案例(需脱敏处理),塑造行业思想领袖地位。
全流程内容生产
从选题策划(需通过合规部审核)、脚本撰写、现场拍摄(协调香港/新加坡团队执行)到后期剪辑(指导设计团队输出符合金融行业调性的视觉风格),主导全流程品控。
2. 精准广告投放:从"流量"到"高净值客户线索"
- 全球广告策略制定
- 内地市场:聚焦微信朋友圈广告(定向北上广深500万以上房产持有者)、抖音信息流(标签锁定"高净值人士""海外留学""资产配置");
- 香港/新加坡市场:投放Google搜索广告(关键词:家族信托、香港税务豁免)、Instagram Stories(精准匹配私人银行客户画像);
- 预算分配:初期按"50%内容制作+30%效果广告+20%品牌曝光"比例测试ROI,动态优化至最佳模型。
- 数据驱动优化:建立跨平台数据看板(使用Google Analytics + 热云追踪),每日监控核心指标:
品牌类指标:视频完播率(目标>45%)、互动率(目标>8%);
效果类指标:单条内容获客成本(CPL5%)。
3. 流量裂变与私域沉淀:构建高净值用户池
- 社群运营
- 搭建微信VIP社群(香港/内地客户)、WhatsApp精英圈层(新加坡/海外客户),设计"财富传承线上闭门会""跨境税务问答直播"等高价值活动,促进客户转介绍(2025年KPI:社群客户转介绍率≥15%)。
- 资源协同
- 联动香港活动团队,将线下高端沙龙(如"香港家族办公室峰会")内容二次剪辑分发,实现"线下活动线上化传播-线上流量反哺线下报名"闭环。
硬性门槛(缺一不可)
- 5年以上新媒体运营经验,至少2年金融/高端服务业背景,主导过从0到1的品牌账号建设;
- 精通算法
- 精通微信/抖音/小红书/TikTok/Instagram的逻辑与运营规则,有Meta/Google广告投流实战案例(需提供数据截图证明投放效果);
- 语言能力
- 普通话、英语流利(需撰写英文稿件),粤语/普通话无障碍沟通;
核心能力(六项关键素质)
- 高端内容敏感度:能精准把握高净值人群内容偏好(例如:避免使用娱乐化网络用语,侧重专业性与隐私保护);
- 合规风控意识:熟悉香港《个人资料隐私条例》、内地广告法对金融内容的规定,避免内容违规风险;
- 跨文化协作力:协调香港设计师(重国际审美)、内地剪辑师(熟悉抖音快节奏风格)高效产出;
- 数据分析强迫症:坚持用数据推翻"我觉得",例如通过A/B测试证明"深蓝色背景比浅色提升20%转化率";
- 危机公关能力:制定《舆情管理SOP》,例如当内容被误读为"税务逃漏建议"时,1小时内发布澄清声明;
- 资源整合野心:主动对接香港财经KOL、新加坡家族办公室协会,策划跨界内容合作。
1. 行业顶尖薪酬
香港办公:月薪15K-25K HKD 基本工资 + 年度绩效奖金(最高12个月薪资);
深圳办公:月薪10K-20K RMB 基本工资 + 年度绩效奖金(最高12个月薪资);
2. 跨境成长资源
工具赋能:
开放海外主流运营工具权限(包括Brand24舆情监控、Canva企业版、Hootsuite多账号管理);
培训体系:
赴香港大学进修"金融数字化传播"课程,定期参加新加坡Meta亚太广告峰会;
晋升通道:
优秀者2年内晋升为品牌副总监,负责组建海外短视频团队。
1. 提交材料:
• 中英文简历(突出流量增长与转化案例);
• 作品集:提供5个以上代表作(需包含数据成果与个人贡献说明);
• 发送至: ,邮件标题"全球新媒体运营+姓名+首选办公地"。
2. 筛选流程:
• 初试:线上实操测试(1小时完成某金融产品广告文案+投放策略提案);
• 复试:香港/新加坡团队视频面试(需现场分析竞品账号并提出优化方案);
• 终面:与品牌总监深度探讨"如何通过TikTok吸引东南亚高净值客户"。
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