Marketing and Communications Director, NEA
7 days ago
Overview Marketing and Communications Director, NEA role at IWC Schaffhausen. Join to apply for the Marketing and Communications Director, NEA position. Responsibilities Deliver impactful 360 Marketing, Communications & CRM Strategic Plan for HK, MO, Taiwan & Hainan. Manage the A&P budget and the MarCom related S&D cost for the brand and ensure best ROI of all investments. Create desirability for the Brand, strengthen Brand Awareness and Visibility in the region. Design and conduct brand events to ensure positive Brand and PR exposure. Design and plan boutique and activations, driving traffic to Boutiques, POS & e-Commerce. Support Operators on their boutique activations to ensure consistent brand message and quality. Create and develop Strategic CRM plan to recruit, retain & re-activate clients and VIC loyalty. Contribute to the commercial digital strategy and drive digital brand exposure including social media, press and KOL. Oversee Trade Marketing Department including store projects planning within the MarCom team, managing all BTQ and POS projects including Flagship Boutiques; manage store planning part of brand CAPEX. Sustainability and Environmental awareness internally and ensure sustainability of MarCom and Store planning projects. CRM & Events Strategy Implementation Create and develop Strategic plan to recruit, retain & re-activate clients. Execute targeted CRM activities (eDM, DM, MMS, eNewsletter) and ensure achievement of KPIs. Guide team in analyzing CRM Database to implement targeted actions and derive clients’ insights. Come up with engaging ideas to strengthen client loyalty and help establish and foster strong relationships with Top VVIPs and watch communities. Explore potential partnership opportunities (Brands, Hotels, Banks,…) to recruit prospects. Steer creative agency in development of event concepts and deliver implementation with focus on brand experience and driving sales. Store Planning, Maintenance & Other Oversee new and existing store projects including Flagship Boutiques for the region. Collaborate with HQ architects and provide input on design and plan related CAPEX spending. Help to explore potential opportunities, communicate with related parties as needed. Deliver high visibility exhibitions and pop-ups together with brand HQ and localize concepts when needed. Oversee local construction companies and sourcing of materials including HQ approval process. Oversee maintenance and repair activities and plan related S&D cost. Develop and source special Gift concepts for local market requirements that are outside HQ offer (Moon festival, Christmas) to emphasize brand storytelling and loyalty. Requirements 10 years of strong and solid experience in Marketing, Communications and CRM, with a focus on luxury retail sector is a definite advantage. Degree holder in marketing, business administration or related disciplines. Excellent strategic thinking, problem-solving and ability to translate business objectives into actionable marketing plans. Experience in managing marketing budgets and optimizing ROI. Strong communication and interpersonal skills, with ability to collaborate with stakeholders. Excellent leadership skills, ability to inspire and motivate a team. Fluent in English, Cantonese and Mandarin. Seniority level Director Employment type Full-time Job function Advertising, Marketing, and Product Management Industries Retail Luxury Goods and Jewelry #J-18808-Ljbffr
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Hong Kong Island, Hong Kong SAR China IWC Schaffhausen Full timeMarketing and Communications Director NEA Derive a 360 marketing, communications & CRM strategic plan for Hong Kong, Macau, Taiwan & Hainan. Manage A&P budget, maximize ROI, strengthen brand awareness, drive digital & social media presence, execute trade marketing, plan boutique activations, execute CRM & loyalty initiatives, oversee store projects, ensure...
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