Marketing and Communications Director NEA

3 days ago


Hong Kong Island, Hong Kong SAR China IWC Schaffhausen Full time

Marketing and Communications Director NEA Derive a 360 marketing, communications & CRM strategic plan for Hong Kong, Macau, Taiwan & Hainan. Manage A&P budget, maximize ROI, strengthen brand awareness, drive digital & social media presence, execute trade marketing, plan boutique activations, execute CRM & loyalty initiatives, oversee store projects, ensure sustainability awareness. Responsibilities Develop and deliver the annual MarCom strategic plan together with the MD. Manage A&P budget including trade marketing, store CAPEX & PLV planning. Create local MarCom calendar in partnership with HQ and commercial team. Strategic media buying (online & offline), own content to enhance brand visibility. Develop PR activities, maintain relationships with key editors & KOLs, explore new media opportunities. Develop e‑Com strategy with the MD & commercial team to deliver a seamless D2C & OTO experience. Ensure strategic visibility on social media, digital publications and platforms of all commercial partners. Visual merchandising, POS communication & PLV management, oversee in‑store VM animation. Plan & implement store projects, collaborate with HQ architects, oversee construction & maintenance. Lead CRM strategy: recruit, retain & re‑activate clients, execute targeted CRM activities, analyze database, strengthen loyalty. Plan boutique & activations, drive traffic to boutiques, POS & e‑Commerce, support operators on boutique activations. Requirements 10 years of marketing, communications & CRM experience, luxury retail sector is a definite advantage. Degree holder in marketing, business administration or related discipline. Excellent strategic thinking, problem solving, strong ability to translate business objectives into actionable marketing plans. Experience managing marketing budgets and optimizing ROI. Strong communication & interpersonal skills, ability to collaborate effectively with internal & external stakeholders. Excellent leadership skills, inspire & motivate a team, foster a high‑performing environment. Fluent in English, Cantonese & Mandarin. Seniority level Director Employment type Full‑time Job function Marketing Industries Retail Luxury Goods and Jewelry #J-18808-Ljbffr



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