Senior Customer Strategy
1 month ago
About The Role...
- Identify customer & shopper insights - translate insights into business building opportunities within specific customers/channels
- Build account/channel specific Customer marketing plans to deliver category/brand objectives in conjunction with Brand Marketing Plan (IBMP)
- Work with Account managers to ensure excellence in in-store activation and delivery of IBMP
- Work with the brand managers to deliver activation plan
- Manage total trade investments
- Consolidate field plans – customer input in S&OP
- Ensure Brand standards/Brand DNA for channels is adhered to. (e.g. consistent use of brand key visuals, customer activation themes aligned with brand activation)
- Lead execution of plans & activities including customized offerings (incl. special packs, channel specific packs)
- Analyze the ROI of the marketing activities executed with the customer
- Work with Supply Chain to ensure stock supply can support for promotion plan
And The Person...
- A degree holder in any discipline, preferably on business / marketing field
- 2-3 years relevant Customer Marketing experience
- Customer facing experience combined with Brand Building experience is ideal
- Proficiency in English and Chinese (both written & spoken)
- A team player with good analytical and interpersonal skills
- Candidates with lesser experience will be considered as Customer Strategy & Planning Executive
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