Senior Customer Strategy

1 month ago


hong kong, Hong Kong SAR China Unilever Full time
Senior Customer Strategy & Planning Executive

About The Role...

  • Identify customer & shopper insights - translate insights into business building opportunities within specific customers/channels
  • Build account/channel specific Customer marketing plans to deliver category/brand objectives in conjunction with Brand Marketing Plan (IBMP)
  • Work with Account managers to ensure excellence in in-store activation and delivery of IBMP
  • Work with the brand managers to deliver activation plan
  • Manage total trade investments
  • Consolidate field plans – customer input in S&OP
  • Ensure Brand standards/Brand DNA for channels is adhered to. (e.g. consistent use of brand key visuals, customer activation themes aligned with brand activation)
  • Lead execution of plans & activities including customized offerings (incl. special packs, channel specific packs)
  • Analyze the ROI of the marketing activities executed with the customer
  • Work with Supply Chain to ensure stock supply can support for promotion plan

And The Person...

  • A degree holder in any discipline, preferably on business / marketing field
  • 2-3 years relevant Customer Marketing experience
  • Customer facing experience combined with Brand Building experience is ideal
  • Proficiency in English and Chinese (both written & spoken)
  • A team player with good analytical and interpersonal skills
  • Candidates with lesser experience will be considered as Customer Strategy & Planning Executive
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