Senior Strategy Manager, Digital Campaign
4 days ago
Hong Kong, Hong Kong SAR
OKX will be prioritising applicants who have a current right to work in Hong Kong, and do not require OKX's sponsorship of a visa.
Who We AreAt OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.
Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
What You'll Be Doing- Responsible for planning various online campaigns and promotions, including budget management;
- Ensure successful implementation of campaigns from initiation to execution, while being accountable for the outcomes;
- With a deep understanding of product features, enabling tailored planning for different user segments;
- Maintain awareness of industry trends and current affairs, allowing for the rapid launch of relevant and timely campaigns;
- Innovate digital campaign formats and content to enhance attractiveness and engagement. Evaluate and summarize the effectiveness of online promotions, gather feedback, and continuously improve and optimize operational strategies;
- Conduct competitor analysis to consistently enhance key performance indicators.
- Experience in digital campaigns, user operations, or product operations within the fintech, e-commerce, live streaming, or food delivery sectors is preferred.
- Demonstrated ability to independently plan and execute projects, overcoming challenges with a focus on achieving activity objectives as the highest priority.
- Strong innovative thinking and problem-solving skills, with the capacity to handle unexpected situations to ensure smooth activity execution.
- High sensitivity and judgment regarding data, with the ability to quickly identify changes and make necessary adjustments.
- Strong project management skills and independent project leadership experience, with clear logic and well-defined strategies for user growth and segmentation.
- Fluent in both English and Chinese to communicate with different stakeholders.
- L&D programs and Education subsidy for employees' growth and development;
- Various team building programs and company events;
- Wellness and meal allowances;
- Comprehensive healthcare schemes for employees and dependants;
- More that we love to tell you along the process
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