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Senior Campaign Manager

1 week ago

Hong Kong, Central and Western District, Hong Kong SAR China Tbwa ChiatDay Inc Full time

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.

We're a trusted brand by hundreds of large institutions seeking access to crypto markets, and we're backed by our Proof of Reserves.

We're seeking a Senior Manager of Paid Ads Product Strategy to drive and optimize our global paid advertising strategies.

Key Responsibilities:
  • Paid Campaign Execution: Plan, launch, and optimize campaigns across Google Ads, Meta, TikTok, LinkedIn, programmatic, and affiliate networks.
  • Performance Optimization: Monitor and improve campaigns using data-driven insights to hit KPIs like CPA, ROAS, CTR, and LTV.
  • Creative Strategy & Testing: Lead A/B testing for creatives, messaging, and targeting to maximize efficiency and impact.
  • Tracking & Reporting: Build and enhance tracking systems, attribution models, and dashboards for actionable campaign insights.
  • Platform Expertise: Stay ahead of updates on ad platforms and trends to drive innovation and competitive strategies.
  • Collaboration: Partner with marketing, analytics, design, and product teams to align campaigns with business goals.

We're looking for someone with 8+ years of experience in performance marketing, with a strong track record of managing and scaling paid campaigns.