Programmatic Trading Executive

7 days ago

Hong Kong Island, Hong Kong SAR China GroupM Full time
GroupM Nexus is part of GroupM, the world's largest media investment company and part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Programmatic Trading Executive to join the Programmatic Trading team in Hong Kong.

The Programmatic Trading team is at the heart of all GroupM Nexus activity and is pivotal to the success of each programmatic advertising campaign that is executed. You will be someone who has a positive attitude and is a dedicated individual who thrives on challenges.

At GroupM, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Description

GroupM Nexus is seeking a Programmatic Trading Executive to join the Programmatic Trading team in Hong Kong. The team works closely with all other teams within the GroupM Nexus family from Client Development and Product & Operations team. We are looking for someone with a positive attitude, enthusiastic and flexible with embracing changes and new challenges.

Reporting of the role

This role reports to the Senior Programmatic Trading Manager.

3 best things about the job:
  1. It's a great work environment - You will collaborate with a group of quick witted, humorous, diverse and extremely dedicated colleagues who are all passionate about programmatic and making advertising welcome.
  2. Opinions and ideas are highly encouraged, and everyone has a voice at GroupM Nexus. Ambition is expected and passion is admired. We are always open to new ways of thinking from everyone, especially those that will contribute to the overall success of GroupM Nexus.
  3. It is never static. You are empowered to create your own balance and be proactive. There is always something new to learn, new challenges to overcome, and new technology to embrace every day.
Measures of success – In 3 months, you would:
  1. Gain an in-depth understanding of the programmatic landscape.
  2. Be trained on the various GroupM Nexus platforms and tools.
  3. Contribute to the day-to-day operations of the GroupM Nexus Programmatic Trading team and take ownership of simple campaign setups, campaign monitoring, and basic optimization.
In 6 months, you would:
  1. Develop relationships and earn trust with Client Development and Operations teams.
  2. Manage and be responsible for branding campaigns from start to completion.
  3. Incorporate and recommend other aspects of the GroupM business including audience planning and insights, GroupM Nexus products and GroupM Nexus Marketplace as part of the overall campaign execution.
In 12 months, you would:
  1. Be responsible and confidently manage campaigns of all KPIs from start to completion.
  2. Be a trusted advisor to GroupM Nexus HK team and support their activity.
  3. Test and learn, share and seek different optimization tactics and knowledge share with the wider trading team.
Responsibilities of the role:
  1. Support the Programmatic Trading Team in executing campaigns with Client Development Team and Product & Operations Team closely.
  2. Oversee day-to-day optimization and monitoring of campaigns, ensure optimal delivery and performance, report any anomalies to Programmatic Trading Manager.
  3. Develop basic yield optimization strategies by monitoring campaign performance and identifying opportunities to optimize, improve ROI and pitch for incremental revenue.
  4. Deploy testing methodologies on campaigns under the direction of team leader.
  5. Analyze data from ad serving providers like Campaign Manager as well as conversion tracking to map the complete consumer journey.
  6. Advise/consult with GroupM Nexus HK team regarding inventory performance and forecasting, campaign performance, insights and suggestions.
  7. Assist in preparing post-campaign analysis report along with the Marketing Science team if needed.
What you will need:
  1. Fresh graduate welcomed.
  2. Knowledge along with a passion for digital.
  3. Result-oriented with strong communication and analytical skills.
  4. Numerical skills and attention to detail.
  5. Ability to work both independently and under supervision once objectives have been set.
  6. Ability to work within a fast-paced deadline driven environment.
  7. Understanding of programmatic buying, including DSPs/SSPs, RTB, ad exchanges, DMPs, audience targeting will be a bonus.
  8. Good command in written and spoken English and Cantonese.
  9. Proficiency in Microsoft Excel and PowerPoint.
  10. Cantonese speaking is a must.
More about GroupM

GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support, and tools to innovate and grow.

Discover more about GroupM at www.groupm.com

Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm

About Hong Kong

Hong Kong SAR's small yet highly dynamic and efficient media market allows us to operate with agility. Its internet and digital penetration continue to grow year-on-year, and has the highest smartphone penetration in Asia Pacific at 87%, while tablet ownership clocks in at 57%. Hong Kong SAR's digital market boasts a healthy mix of local, regional and global players, providing new opportunities in the media space.

If you want a future in media and communications, and believe in Hong Kong SAR's belief of "work hard, play hard", there is clearly no place more vibrant, challenging and exciting than Hong Kong SAR, where opportunities for you to innovate and grow are unparalleled.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it's about belonging. We celebrate the fact that everyone is unique and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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