SEO Manager

6 months ago

Hong Kong, Hong Kong SAR China Klook Travel Technology Pte. Ltd. (Singapore) Full time

About Klook

We are Asia’s leading platform for experiences and travel services, and we believe that we can help bring the world closer together through experiences.

Founded in 2014 by 3 avid travelers, Ethan Lin, Eric Gnock Fah and Bernie Xiong, Klook inspires and enables more moments of joy for travelers with over half a million curated quality experiences ranging from the biggest attractions to paragliding adventures, iconic museums to rich cultural tours, and other convenient local travel services across 2,300 destinations around the world.

Do you share our belief in the wonders of travel? Our international community of over 1,500 employees, based in 20+ locations, certainly do Global citizens ourselves, Klookers are not only curating memorable experiences for others but also co-creating our world of joy within Klook.

We work hard and play hard, upkeeping our high-performing culture as we are guided daily by our core beliefs -  P ush boundaries,  A sk For and Give Feedback,  T ake Ownership, and  H elp Each Other.

We never settle and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel. Care to be a part of this revolution?

What you’ll do:

Strategise website structure improvements for optimal keyword targeting and internal linking

Analyse pages and come up with improvement plans to increase user engagement metrics through experimentation.

Formulate a sound crawling and indexing strategy to maximise exposure of high-value pages, while minimising index bloat and crawling inefficiencies

Pinpoint rendering issues caused by non-SEO friendly web technologies and outline exact requirements to developers on how to fix them

Analyse website errors (4xx, 3xx, duplication, hreflang, etc.) and find scalable fixes

Create execution plans to optimise website speed and core web vitals

Optimise international SEO strategy and language targeting across priority markets

Monitor server logs to detect crawling anomalies and budget wastage, and derive a strategy to steer bots to important pages

Monitor and fix issues reported on via Google Search Console

Find opportunities to optimise conversion rates for different landing page types

Collaborate with cross functional teams on implementation of SEO initiatives and performance monitoring

Explore SEO automation opportunities to create efficient workflows

Fully own tech SEO initiatives from planning, execution, and measurement.

Stay up to date with the latest SEO trends and best practices.



What you’ll need:

Bachelor’s degree in marketing, technology or quantitative field.

6+ years of direct SEO experience.

Excellent project management skills

Deep understanding of how search engines work

In-depth knowledge of technical SEO and everything it entails

Heavy experience in various SEO tools, particularly crawling (OnCrawl, Screaming Frog), competitive analysis tools (SEMRush), and reporting tools (Tableau, Looker Studio)

Experience in SEO reporting - monthly and/or weekly dashboards.

Experience with handling big data and getting actionable insights out of them. SQL is a big plus.

Experience in cross-functional collaboration and knowledge sharing.

Good at communication, stakeholder management, and with a ‘trial-and-learn’ mindset.

Data-driven approach in solving SEO issues.

Strong project management skills.

Comfortable working as an individual contributor - think of the big picture and when necessary have a ‘roll-up-your sleeves’ approach.

Experience in travel (OTA) or eCommerce industry is a big plus.

Fluency in English and Chinese is preferable as this role requires liaising with planning teams and R&D teams in these languages.

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