SEO Manager
6 months ago
About Klook
We are Asia’s leading platform for experiences and travel services, and we believe that we can help bring the world closer together through experiences.
Founded in 2014 by 3 avid travelers, Ethan Lin, Eric Gnock Fah and Bernie Xiong, Klook inspires and enables more moments of joy for travelers with over half a million curated quality experiences ranging from the biggest attractions to paragliding adventures, iconic museums to rich cultural tours, and other convenient local travel services across 2,300 destinations around the world.
Do you share our belief in the wonders of travel? Our international community of over 1,500 employees, based in 20+ locations, certainly do Global citizens ourselves, Klookers are not only curating memorable experiences for others but also co-creating our world of joy within Klook.
We work hard and play hard, upkeeping our high-performing culture as we are guided daily by our core beliefs - P ush boundaries, A sk For and Give Feedback, T ake Ownership, and H elp Each Other.
We never settle and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel. Care to be a part of this revolution?
What you’ll do:
Take ownership of all aspects of SEO content on Klook’s platform.
Manage a team of SEO content specialists from various markets.
Formulate a sound keyword targeting and content strategy to maximise performance of high-value pages, while balancing UX considerations.
Leverage internal data and generative AI to create unique, high-quality content at scale
Find content improvement opportunities across the site
Create SEO content guidelines and communicate them across relevant teams
Conduct competitor and keyword gap analysis to find opportunities to widen organic demand capture for key verticals
Collaborate with cross functional teams on implementation of SEO initiatives and performance monitoring
Explore SEO automation opportunities to create efficient workflows
Initiate scaleable content-related projects outside our website to expand our reach
Conduct experimentation on various content snippets and formulate conclusive results
Stay up to date with the latest SEO trends and best practices.
What you’ll need:
6+ years of direct SEO experience, focusing on content
Experience in a leadership role is a huge plus
Deep understanding of how search engines work, especially content-related factors (EEAT, SQRG, Helpful content)
Experience in handling large websites in terms of keyword mapping and content strategy
Experience with the use of AI and prompt engineering for SEO
Good sense of performance tracking in relation to optimisation efforts
Experience in cross-functional collaboration and knowledge sharing.
Strong communication, presentation, and stakeholder management and project management
Data-driven approach in solving SEO issues.
Comfortable working as an individual contributor - think of the big picture and when necessary have a ‘roll-up-your sleeves’ approach.
Experience in travel (OTA) or eCommerce industry is a big plus.
Fluency in English is required. Fluency in Mandarin is a big plus.
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