Marketing Manager Brand Strategy

3 months ago

Hong Kong, Hong Kong SAR China HSBC Full time

Some careers open more doors than others.

If you’re looking for a career that will unlock new opportunities, join HSBC and experience the possibilities. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

Wealth and Personal Banking (WPB) helps deliver on HSBC’s purpose of opening up a world of opportunity by providing our customers with borderless banking and world-class wealth management through best-in-class, mobile-first capabilities and exceptional people. Our international network and breadth of expertise enable us to support individuals, families, business owners, investors and entrepreneurs. Wealth and Personal Banking has four key business areas responsible for efficiently bringing the best of HSBC to our clients through a broad and relevant suite of wealth and retail banking capabilities: Asset Management, Global Private Banking & Wealth, HSBC Life, Retail Banking & Strategy and COO & Digital Transformation.

We are currently seeking a high calibre professional to join our team as a Marketing Manager Brand Strategy & Programmes.

Principal Responsibilities

The primary accountability of this role is to support in The development and implementation of different brand programmes in the region in line with The brand Strategy and support in developing measurement approach for demonstrating brand as an investment in driving business growth

Geographical Remit across all markets in The ASP region The role holder is accountable to The Senior Marketing Manager, brand Strategy & programmes (ASP) The role holder is responsible to each of The lines business in The ASP region in achieving their vision and objectives through Marketing activity The role holder will deliver this through unlocking market opportunities through insights, Marketing science, data and analytics, creativity and innovation Support The Senior Marketing Manager, brand Strategy & programmes to develop and implement various brand programmes in the region in line with The brand strategy. this may include always-on content, XLOB collaboration, Customer Sustainability promotion etc. Working closely with business and Marketing partners, assist on forming brand Strategy by contributing to competitive analysis, brand audits, brand articulation design concept, visual identity and guidelines development etc. Providing insights and proactive recommendations on market research, industry analysis and trend forecasts Work with local markets to drive local in country brand programmes ensuring fit with Group brand positioning and purpose Support XLOB collaboration on different brand activities to drive a consistent brand message across HSBC support in producing and amplifying brand content for paid and owned channels in collaboration with Group brand and Communications team Work with other teams to unearth relevant and topical insights to inform content development and Strategy Work with agency partners to create compelling, brand and business stories Be a Customer champion and adopt agile ways of Working Requirements Modern Marketing professional with understanding of latest developments in the marketing and media world Have depth of both classical and contemporary channels Have a penchant for learning Understand the use of data and analytics in deriving customer value Be passionate about the customer and be obsessed with customer outcomes Degree level qualification in marketing and/or business studies preferred Strong communicator with excellent command of spoken and written English Minimum 5 years of marketing experience with relevant exposure to brand and planning (either in house or agency side) Can demonstrate an ability to develop high-quality, award-winning marketing communications and an inherent understanding of brand and its impact across all channels and audiences Understanding the branding business, which includes brand tracking, equity and brand programme performance and optimization Good understanding of technology developments and emerging consumer and industry trends. Can demonstrate the ability to be a self-starter with energy and drive in a challenging and dynamic environment Ability to think innovatively, shaping and communicating new concepts Experience of working with teams over multiple sites and geographies Ability to distil complex business and customer environment into simple, strategically sound and insight led stories

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