Manager, Brands

5 months ago


Hong Kong, Hong Kong SAR China Shangri-La Full time

We are looking

for someone who has/ is: 8 10 years of relevant experience and track record in brand marketing development & crafting: consumer engagement campaigns & activation, consumer products & experiences. Experience in world-class consumer goods, luxury, or hospitality will be a plus. Ability and experience to analyse and extract consumer insights through data and research to lead end to end planning and execution of marketing campaigns, developing products & experience and activate across omnichannel touchpoints and influencer marketing An excellent analytical, critical thinker with an expert-level understanding of branding, business and strategic planning; able to understand business objectives and develop brand programs that support the business goals. Creative and storytelling and development of branded content Proven track record of developing brand strategies, guidelines, creatives and content; expertise in translating brand vision to impactful brand communication, activation and experiences. Proven track record of planning and executing consumer quantitative and qualitative research; draw insights and drive good decision-making. Strong project management skills with proven track record; solid skill and experience rallying partners and external agencies to do work that not only delivers but pushes to go beyond expectation. Demonstrating an entrepreneurial mindset. Ability to work effectively in ambiguity, adapt to changing priorities and drive with urgency. Excellent verbal and written communication skills; able to speak-up and share a defined and well-articulated point of view; able to influence at multiple levels of the organization.
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