Senior Brand Manager

5 months ago

Hong Kong, Hong Kong SAR China Luxasia Full time

Position Purpose:

Reporting to the Country Manager, we are seeking an experienced leader with extensive brand & marketing expertise to further develop our local and travel retail businesses. As a Senior Brand Manager, you will need to value diversity and possess a strong strategic as well as operational mindset to succeed.

Key Responsibilities:

Drive business growth & profitability; spearhead the development and execution of comprehensive brand strategies that align with LUXASIA’s overall business objectives and the unique positioning of each brand. Enhance brand equity & market presence; oversee all aspects of brand marketing, including commercial and business relations, to elevate brand awareness, engagement, and market presence. Cultivate strategic partnerships; establish & nurture strong relationships with global brand partners to ensure seamless communication and alignment. Optimize product assortment, pricing & promotions; collaborate with sales and commercial teams to develop and implement effective channel strategies, optimizing product assortment, pricing, and promotions across channels to maximize profitability. Conduct market research & analysis; continuously conduct market research and analysis to identify trends, opportunities, and potential challenges, informing strategic decision-making and ensuring brand relevance. Manage & mentor a high-performing team; lead and mentor a team of brand managers and marketing professionals, providing guidance, fostering a culture of collaboration, and driving individual and team success.

Requirements:

At least 8 years of progressive experience in leading and managing brands in the cosmetics and lifestyle industry, with a track record of driving business growth, enhancing brand equity, and achieving financial targets. Possess a deep understanding of high-end niche lifestyle brands, their target audiences, and the unique dynamics of the cosmetics and lifestyle market. Exhibit exceptional strategic thinking and brand expertise, with the ability to develop and implement comprehensive brand strategies that align with business objectives and drive market leadership. Demonstrate strong commercial acumen and a results-oriented mindsets, with a proven ability to translate brand strategies into tangible business outcomes. Possess exceptional communication and interpersonal skills, with the ability to influence, motivate, and lead diverse teams across different cultures and functions. Fluency in both English & Chinese, with strong written and verbal communication skills.

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