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Marketing Strategy Coordinator

2 months ago

Hong Kong, Central and Western District, Hong Kong SAR China Deckers Brands Full time

POSITION OVERVIEW

The selected candidate will play a pivotal role in shaping and implementing the marketing strategy for HOKA within the Asia-Pacific region. This strategic position at Deckers Brands requires a deep understanding of consumer behavior and market dynamics, with a focus on cultural nuances and emerging trends in the APAC markets. The aim is to enhance the effectiveness of digital and social media initiatives while optimizing performance marketing investments.

KEY FUNCTIONS AND RESPONSIBILITIES

The individual will be tasked with developing and executing comprehensive marketing communication strategies, overseeing the daily management of seasonal marketing initiatives, digital storytelling, content creation, and social media engagement. This includes collaborating with distributor marketing teams and agencies to ensure alignment with brand guidelines and objectives.

Specific responsibilities include:

  • Formulating integrated seasonal marketing plans for HOKA that align with global strategies and regional objectives.
  • Providing guidance on the planning and execution of distributor marketing initiatives, while identifying opportunities for brand growth.
  • Setting clear performance metrics and ensuring adherence to marketing budgets.
  • Managing social media calendars and digital media strategies to meet seasonal marketing goals.

QUALIFICATIONS AND EXPERIENCE

The ideal candidate will possess a Bachelor’s or Master’s degree and have 6-7 years of proven experience in marketing, particularly within the sporting goods sector. A strong background in integrated consumer marketing is essential, along with a passion for brand development and creative content production.

Key skills include:

  • Expertise in social media platforms and their application in enhancing brand visibility and customer engagement.
  • Proficiency in analytics tools to assess campaign performance and inform strategic decisions.
  • Excellent communication skills, both verbal and written, with a focus on collaboration across teams.

PERSONAL ATTRIBUTES

The candidate should be a self-starter, adaptable to a fast-paced environment, and demonstrate a commitment to achieving organizational goals. A keen interest in sports, fashion, and lifestyle trends is essential, along with the ability to work effectively within a team and contribute to a positive work culture.