Marketing Strategy Manager
7 days ago
Role
Marketing
Desirable Qualities
Knowledge/Experience
- Experience in the consumer financial services sector with a robust understanding of unsecured asset products such as credit cards, payments, and personal loans.
- Proven track record in managing marketing strategies and communication plans for retail credit cards, demonstrating success in crafting and executing strategic marketing initiatives and high-profile multi-channel communication programs.
- Comprehensive knowledge of both digital and traditional marketing disciplines.
- Detail-oriented with a strong ability to manage product launches, budgeting, creative ideation, media planning, and third-party vendor coordination.
- Experience in retail banking within the APAC region, with familiarity in large banking environments.
Skills
- Strategic leadership with strong analytical and problem-solving capabilities.
- Entrepreneurial approach with a focus on achieving tangible business results.
- Innovative thinking and a willingness to explore unconventional solutions.
- Collaborative mindset with strong teamwork skills.
- Exceptional communication skills, both with customers and partners.
- Ability to influence and navigate complex organizational structures.
Responsibilities
- Design and execute marketing strategies aimed at driving business growth and achieving organizational objectives.
- Regularly analyze market trends and competitor activities to uncover new opportunities, initiating product ideas and ongoing feature enhancements tailored to specific target segments.
- Oversee product launches for cards and loans, coordinating comprehensive marketing activities across various Asian markets.
- Work in collaboration with market teams, digital marketing, and other departments to launch new products or refresh existing offerings.
- Lead channel initiatives and create marketing materials to boost new-to-bank volume for all significant product launches and updates.
- Measure success through KPIs such as campaign effectiveness, ROI, brand equity metrics, new card acquisition rates, customer activation, retention metrics, and overall revenue growth.
Number of Vacancies
1
-
Market Strategy Manager
7 days ago
Hong Kong, Central and Western District, Hong Kong SAR China Microsoft Full timeOverview The GCR Business Applications Market Strategy Manager plays a pivotal role in leading teams across various segments, ensuring alignment between GCR, Asia, and corporate strategies to create a cohesive sales and marketing approach for Microsoft Business Applications. This position demands a professional adept in analytical reasoning, business...
-
Market Strategy Manager
6 days ago
Hong Kong, Central and Western District, Hong Kong SAR China China Mobile International Limited Full timeAbout China Mobile International LimitedWe are a leading international telecommunications company, committed to providing innovative solutions to our customers.Job SummaryWe are seeking a highly skilled Market Strategy Manager to join our team. The successful candidate will be responsible for developing and implementing market strategies to drive business...
-
Market Strategy Manager
7 days ago
Hong Kong, Central and Western District, Hong Kong SAR China Microsoft Full timeOverview The candidate will serve as a pivotal leader within the GCR Business Applications sector, focusing on aligning strategies across various segments including GCR, Asia, and Corporate to establish a cohesive sales and marketing approach for Microsoft Business Applications. This position demands a professional adept in analytical reasoning,...
-
Market Strategy Analysis Manager
6 days ago
Hong Kong, Central and Western District, Hong Kong SAR China China Mobile International Limited Full time**Job Summary**China Mobile International Limited is seeking a highly skilled Market Strategy Analysis Manager to join our team. As a key member of our Market Strategy Planning department, you will play a critical role in defining the Go-To-Market strategy for key products and overseas regions.**Key Responsibilities**To perform in-depth market analysis to...
-
Market Strategy Assistant
6 days ago
Hong Kong, Central and Western District, Hong Kong SAR China China Mobile International Limited Full time**Job Summary**China Mobile International Limited is seeking a highly skilled Market Strategy Assistant to join our team. As a key member of our market strategy team, you will be responsible for analyzing market trends, developing strategic plans, and providing data-driven insights to drive business growth.**Key Responsibilities**Conduct market research and...
-
Marketing Strategy Coordinator
7 days ago
Hong Kong, Central and Western District, Hong Kong SAR China Deckers Brands Full timePOSITION OVERVIEWThe selected candidate will play a pivotal role in shaping and implementing the marketing strategy for HOKA within the Asia-Pacific region. This strategic position at Deckers Brands requires a deep understanding of consumer behavior and market dynamics, with a focus on cultural nuances and emerging trends in the APAC markets. The aim is to...
-
Market Strategy Analysis Assistant Manager
7 days ago
Hong Kong, Central and Western District, Hong Kong SAR China China Mobile International Limited Full timePosition: Assistant Market Strategy Analysis ManagerCompany: China Mobile International LimitedOverview: The Assistant Market Strategy Analysis Manager plays a crucial role in shaping the Go-To-Market strategies for pivotal products and international markets. This position requires a comprehensive understanding of market dynamics, including competitor...
-
Marketing Strategy Executive
2 days ago
Hong Kong, Central and Western District, Hong Kong SAR China Classy Wheeler Limited Full timeAbout the Role:We are seeking a highly skilled and experienced Marketing Strategy Executive to join our team at Classy Wheeler Limited. As an Assistant Marketing Manager, you will play a key role in developing and executing regional marketing strategies to achieve our marketing objectives.Key Responsibilities:Develop Regional Marketing Strategies: Create and...
-
Market Strategy Analysis Assistant Manager
7 days ago
Hong Kong, Central and Western District, Hong Kong SAR China China Mobile International Limited Full timePosition: Assistant Manager for Market Strategy AnalysisCompany: China Mobile International LimitedOverview: The Assistant Manager for Market Strategy Analysis plays a crucial role in shaping the Go-To-Market strategies for key products and international markets. This position involves a comprehensive understanding of market dynamics, including competitor...
-
Head of Marketing Strategy
7 days ago
Hong Kong, Central and Western District, Hong Kong SAR China EFG International Full timePosition Title: Vice President of MarketingCompany: EFG InternationalLocation: Hong KongCompensation: CompetitiveRole Overview:Formulate and implement comprehensive marketing and communication strategies tailored for the Greater China region and the Chinese market.Oversee brand management, marketing initiatives, social media engagement, and public relations...
-
Head of Marketing Strategy
6 days ago
Hong Kong, Central and Western District, Hong Kong SAR China King Deux Search & Consulting Full timeAbout King Deux Search & ConsultingWe are a specialized executive search firm that offers bespoke talent solutions across financial services and commerce. Our mission is to not only find the right opportunity for our candidates but also leave a legacy that lives on beyond the hiring process.About the RoleWe are seeking a highly skilled and experienced...
-
Marketing Manager Brand Strategy
6 days ago
Hong Kong, Central and Western District, Hong Kong SAR China HSBC Full timeAbout the RoleWe are seeking a high-calibre professional to join our team as a Marketing Manager Brand Strategy & Programmes at HSBC.Key ResponsibilitiesSupport the development and implementation of different brand programmes in the region in line with the brand strategy.Develop and implement measurement approaches for demonstrating brand as an investment in...
-
Market Strategy Analysis Assistant Manager
7 days ago
Hong Kong, Central and Western District, Hong Kong SAR China China Mobile International Limited Full timePosition: Assistant Market Strategy Analysis ManagerLocation: Headquarters: HKDepartment: Market Strategy Planning, Market Research & AnalysisKey Responsibilities:Conduct operational assessments to establish the Go-To-Market approach for significant products and international markets, while developing a comprehensive understanding of market trends, including...
-
Executive Director of Marketing Strategy
3 hours ago
Hong Kong, Central and Western District, Hong Kong SAR China Shangri-La Full timeWe are seeking a seasoned marketing professionalto lead our marketing efforts and drive business growth. The ideal candidate will have a strong background in marketing strategy, business analysis, and project management.Key Responsibilities:Develop and execute marketing strategies to achieve business objectivesLead cross-functional teams to drive marketing...
-
Product Strategy Marketing Specialist
7 days ago
Hong Kong, Central and Western District, Hong Kong SAR China China Mobile International Limited Full timePosition OverviewThe role of the Product Marketing Executive is pivotal in shaping the product strategy at China Mobile International Limited. This position serves as a crucial link between various teams, ensuring seamless communication and collaboration.Key ResponsibilitiesCollaborate with the Product Support team, external partners, and the carrier sales...
-
ASPAC Clients and Markets Strategy Manager
5 days ago
Hong Kong, Central and Western District, Hong Kong SAR China KPMG Full timeAbout the RoleThe ASPAC Clients and Markets Strategy Manager will play a key role in driving growth, scale, and replication across priority sectors and accounts in the Asia Pacific region. This individual will work closely with the ASPAC Clients and Markets team and client-facing teams to execute key markets projects, initiatives, and best practices across...
-
Business Strategy Manager, China Market
2 days ago
Hong Kong, Central and Western District, Hong Kong SAR China Eternity Consultants (HK) Limited Full timeKey ResponsibilitiesDevelop and implement business strategies to drive growth and profitability in the China market.Lead business analysis and intelligence efforts to inform strategic decisions.Collaborate with internal and external stakeholders to drive business transformation and innovation.Conduct research and analysis to identify business opportunities...
-
Product Strategy Marketing Specialist
7 days ago
Hong Kong, Central and Western District, Hong Kong SAR China China Mobile International Limited Full timePosition OverviewThe Product Marketing Executive plays a pivotal role in shaping the product strategy by serving as a vital link among various teams, including Product Support, external partners, and the carrier sales division.Key ResponsibilitiesDrive the identification of product feature requirements through thorough analysis of market technology trends,...
-
Freelance Strategy Director
6 days ago
Hong Kong, Central and Western District, Hong Kong SAR China Klick Full timeAbout Klick HealthKlick Health is a dynamic and innovative company that specializes in life sciences marketing. As a Freelance Strategy Director, you will be part of a team that is dedicated to helping pharmaceutical brands succeed in the market.Our MissionWe are committed to delivering exceptional results for our clients through our expertise in marketing...
-
Senior Executive, Digital Marketing Strategy
6 days ago
Hong Kong, Central and Western District, Hong Kong SAR China AnyMind Group Full timeAbout the RoleWe are seeking a highly skilled Senior Executive to join our team at AnyMind Group, specializing in Account Strategy and Digital Marketing. As a key member of our team, you will be responsible for driving digital campaign management and operations across various channels, including Display, Video, and Social.Key ResponsibilitiesDevelop and...