Marketing Executive
6 months ago
Responsibilities:
Develop the content calendar following the business and marketing directions and global communications framework Create, edit, proofread, and improve communications content and materials to demonstrate our value proposition and product features to mass consumers, business clients, and also driver-partners Work with various functional teams including Global Marketing, Product & Tech, Operation, and Customer Services teams to deliver engaging content across our app, website, social media, and other media channels Work with PR/ Marketing partners and vendors to manage project timeline and delivery Collaborate with digital marketers and designers to produce high-quality multi-media content Collect market intelligence, provide analyses/insights, and report on content and PR efforts to demonstrate how the effort ties back to the overall business and marketing goals
Requirements:
Bachelor Degree in Journalism & Communications, Marketing or Business related field, with 1-2 years of experience in content planning & development, media, online publication and/or related fields Experiences in working in tech/e-Commerce or FMCG industry will be an advantage Preferably with a solid digital content marketing background, including. SEO, hubspot, basic measurement metrics, etc. Creative mindset with strong storytelling skills, also detail-oriented Excellent written and verbal in Chinese and fluent in English A good team player, with a passion for content and communications; proactive, self-motivated, collaborative, and able to meet tight schedules Strong multi-tasking skills, able to fit in a fast-paced and dynamic environment-
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