Social Media and Blog Manager

Found in: Talent HK C2 - 2 weeks ago


Hong Kong, Hong Kong SAR China GRE Alpha Full time
Responsibilities:

- Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.

- Writing various types of articles on a wide range of topics for our blog.

- Growing blog subscribers, converting visitors into leads, and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.

- Drive consistent, relevant traffic and leads from our social network presence.

- Providing feedback to other contributors, and editing other writers’ content.

- Optimizing content for search engines and lead generation.

- Conducting analytical projects to improve blog and social media strategies/tactics.

  Requirements:

- University Graduate

- Fluency in written English.

-  Journalist/publishing background preferable.

- Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of our business' various types of content.

- Active and well-rounded personal presence in social media, with a command of each network and their best practices.

- Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.

- An analytical mind and interest in using data to optimize/scale blog marketing strategies and tactics.

- Excellent organizational skills to work independently and manage projects with many moving parts.

- 2-3 years of marketing and content creation experience preferable.

- Bonus experience and skills include Adobe Creative Suite, demand generation and inbound marketing.

 
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