Media Planning Director

Found in: Talent HK C2 - 3 weeks ago


Hong Kong, Hong Kong SAR China Snaphunt Full time

The Offer

  • Join a market leader within Media & Entertainment
  • Strong opportunities to progress your career
  • Flexible working options

The Job

Responsibilities:

The Planning Director will develop strategic marketing plans across digital channels and collaborate with teams to meet client objectives, drive ROI and exceed performance expectations.

  • Develop integrated digital marketing plans across all channels, including SEO, SEM, social media, email marketing, display advertising, and content marketing.
  • Collaborate with cross-functional teams to create marketing plans that achieve client objectives and drive ROI. 
  • Conduct research and analysis to inform marketing strategies.
  • Develop messaging and positioning strategies that align with the client's brand and target audience. 
  • Define performance metrics to measure campaign success and report to clients regularly.
  • Provide guidance to account management and creative teams on digital marketing best practices. 
  • Manage the planning team's day-to-day operations, including training, development, and performance management.
  • Stay current with emerging digital marketing trends and identify opportunities to incorporate them into client strategies.
  • Direct report to the Managing Director

The Profile

  • Bachelor's degree in Marketing, Advertising, Communications or a related field.
  • 8+ years of experience in digital marketing, with at least 5 years in a planning or strategy role at a digital or consulting agency.
  • Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, display advertising, and content marketing.
  • Experience developing integrated marketing plans that drive ROI and exceed performance expectations.
  • Excellent analytical skills, with the ability to analyze data and provide actionable insights.
  • Strong communication skills, with the ability to present ideas and strategies to clients and internal teams.
  • Strong leadership and team management skills.
  • Ability to work in a fast-paced, deadline-driven environment.
  • Experience with project management tools and platforms.
  • Willingness to travel 10% of the time.

The Employer

Our client is a leading independent, digital, full-service agency with a global footprint. Today, Our client global team has offices in Los Angeles, Beijing, Shanghai, Paris, Bogota, Milano, Seoul, and Hong Kong, among others.


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