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Marketing Performance and Data Officer

4 weeks ago

Central And Western District, Hong Kong SAR China Bowtie Life Insurance Company Full time
Role Summary

Bowtie's mission is to make insurance good again and our vision is to build a category-defining health insurance company.As a young and fast-growing company, grooming and learning from the next generation is always our priority. We are looking for great talents who share our values to deliver some projects/campaigns to data marketing and business decisions.About the Role

This is a great opportunity for early-career digital marketers to gain in-house agency experience.You will be working closely with the team to:End-to-end acquisition campaign management, from planning, execution, and optimization, through platforms such as Google Analytics, Google Ads, Google Campaign Manager, Search Ad 360, DV360, Facebook Business Manager, and Google Tag Manager.Compile daily reports to monitor paid channel performance to ensure campaigns are executed according to the media plan and to analyze the results.Conduct in-depth data analysis using tools such as Google Analytics, SQL, or other data analysis software to uncover insights and opportunities for optimization.Support the day-to-day digital marketing operation.Requirements for Success

Up-to-date knowledge of digital communication best practices, strategies, and industry standards.Excellent time management skills and the ability to manage conflicting priorities and cope with stress.Demonstrated ability to learn new systems quickly.Self-motivated, highly organized, and flexible with strong attention to detail.Ability to work in a collaborative team, and autonomously as required.A kind person - you know how to have fun.A committed team player - we work as a team, and we leave no one behindAbout You

Strong sense of ownership - you are instrumental to our success and the owner of your own growth2+ years of hands-on performance marketing experience or data analysis experience.Degree in Marketing, Communication or a Quantitative-discipline (e.g. Mathematics, Engineering, Statistics).Knowledge of digital advertising metrics and concepts, including CTR, ROAS, conversion tracking, and attribution modeling.Proficiency in data analysis tools such as Excel, BI tools, SQL, and data visualization tools such as Looker Studio.Strong project management skills, accuracy and detail-minded.Excellent communication skills, and fluent in written and spoken English and Chinese.We Offer

Apart from a great career path and an opportunity to do good and do well, we also offer:Competitive package.Flexible work arrangement.Benefits include medical/ dental coverage and wellness programs.Employee discounts.Fun, cooperative, and flexible startup culture.Weekly sharing sessions and regular social gatherings.Excellent learning opportunities with Professional Development Sponsorship.About Bowtie

We are the first licensed virtual insurer (虛擬保險公司) in Hong Kong.

We believe that insurance is fundamentally good, and we are here to bring the good back through our passionate, innovative, and customer-centric team.

By combining our deep domain expertise and our own proprietary modern technology, we are building one of the most iconic, category-defining health insurance companies in Asia.We take pride in moving fast all the time and our track record in moving ahead in the game. Our digital insurance platform is also ranked #2 in the world in Sia Partners' 2023 report.

As we grow, we're always looking for highly dynamic, hands-on, and passionate talent to join our team. If you are looking for a rewarding career where you will grow together with strong talents from different backgrounds and build products and services that bring a positive impact on the lives of millions of people in Hong Kong / Asia, apply to our opening todayInformation collected will be treated in strict confidence and used solely for recruitment purposes.The company will retain all applications no longer than 24 months of which will be destroyed thereafter.We are an equal-opportunity employer. We do not discriminate on the basis of race, sex, disability, or family status in the employment process.

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