Segment Manager

1 week ago


Central And Western District, Hong Kong SAR China Bank of China Full time
(Senior) Segment Manager (Business Banking)

Job No.:

498813Employment Type:

Full timeDepartments:

Personal Banking and Wealth Management DepartmentJob Functions:

Strategic Planning, MarketingResponsibilities

Explore new Fintech, AI and digital marketing trends & technology and harness big data to identify business opportunities.Support digital proposition development of the commercialization strategy and partnership strategy to drive new digital leads and content partnerships.Work closely with cross-functional teams to drive the end-to-end delivery of digital transformation and commercialization projects from user requirements gathering, UX/UI design, UAT to staff training and market launch plan.Leverage big data and AI to optimize customer experience and uplift digital sales conversion rate.Support the design and management of omni-channel customer contact strategy to optimize product offerings and customer propositions.Leverage latest digital marketing tools and Martech to implement effective promotional campaigns to maximize the ROMI and drive business targets.Manage business and operational risks and ensure compliance with regulatory guidelines and policy across all areas of work.Requirements

University degree or above in any disciplines with 3-5 years working experience in banking or financial industry is preferred.Proven experience in digital project management, digital marketing, and digital commercialization.Professional qualification of CFP/ CFA/ CFMP/ PMP/ ACP would be an advantage.Excellent communication, influencing, and presentation capability.Strong analytical, problem-solving, and decision-making skills, with a great sense of ownership and responsibility to the assigned task.Proficiency in spoken and written English and Chinese. Mandarin would be an advantage.

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