Logistics and Aviation Digital Marketing Expert

4 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Airport Authority Hong Kong Full time
Job Summary

The Airport Authority Hong Kong is hiring a Logistics and Aviation Digital Marketing Expert to manage the content portal of the Hong Kong air cargo industry. This role involves developing a content strategy, selecting industry content, and establishing partnerships with service providers.

Key Responsibilities
  • Strategize and spearhead the management and update of the content portal.
  • Select and prepare relevant industry content to enhance the user experience.
  • Formulate and establish partnerships with service and data providers.
  • Drive and monitor the effectiveness of online promotional campaigns and publicity via social media platforms.
  • Cultivate ecosystem partnerships and execute project implementation work related to the HKIA Cargo Data Platform.
  • Support eLearning and marketing video production, event organization, and joint marketing campaigns to promote the digital platform.
  • Assist in deploying new releases and initiatives on the platform.
Essential Skills and Qualifications
  • Bachelor's degree in Digital Business, Marketing, Business Administration, or related fields.
  • Minimum 8 years of experience in content and portal management, digital marketing, and business development, with minimal supervision required.
  • Experience working in logistics and aviation industries is a significant advantage.
  • Excellent writing skills in both Chinese and English, with experience in editorial work being an added bonus.
  • Strong communication and interpersonal skills for working with internal and external partners, service providers, and potential collaboration partners.
  • Meticulous, organized, and deliverable of high-quality work.
  • Target-driven and result-oriented, with a strong passion for success.
  • Persistence and willingness to work under tight deadlines.
  • Self-starter, quick learner, innovative, and creative with a can-do attitude.


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