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Marketing Transformation Lead

1 week ago

Hong Kong Island, Hong Kong SAR China Tbwa ChiatDay Inc Full time

Tbwa Chiat/Day Inc is seeking a Marketing Transformation Lead to join their team. This role involves developing and executing comprehensive digital marketing strategies to drive brand awareness, increase online sales, and enhance customer engagement.

Responsibilities:

  • Develop and implement digital marketing plans to achieve business objectives.
  • Lead the planning, execution, and optimization of digital marketing campaigns.
  • Analyze campaign performance and customer data to inform marketing strategies.
  • Collaborate with cross-functional teams to ensure alignment on marketing initiatives.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field.
  • 5+ years of experience in digital marketing, preferably in the F&B or e-commerce sector.
  • Proven track record of managing successful digital marketing campaigns.
  • Strong knowledge of digital marketing channels and analytics tools.