Greater China Marketing Strategist

6 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Meta Full time
As a Greater China Marketing Strategist, you will play a critical role in developing and executing marketing strategies to drive business growth and expand customer base. You will be responsible for analyzing client situations, devising integrated marketing and advertising strategies, and collaborating with internal cross-functional teams to achieve business objectives.

Main Responsibilities:
• Develop and execute marketing strategies to drive business growth and expand customer base.
• Analyze client situations and devise integrated marketing and advertising strategies optimally incorporating Meta solutions to maximize client value.
• Use data, insights and market intelligence to identify opportunities and guide strategy and implementation of Facebook solutions.
• Serve as external product consultant educating clients and agencies on product solutions and driving product adoption.
• Drive product innovation internally with XFN partners based upon market trend and emerging needs of clients.
• Plan media and creative structure and oversee the implementation of campaigns to deliver against client business objectives.
• Outline and oversee measurement scheme, tracking, and results delivery to study the effectiveness of Facebook solutions.
• Oversee budget spend, manage analytics and dashboards, and provide optimization and real-time recommendations.
• Collaborate with Client Partner to exceed sales and yield goals for the book of business that assigned to you.
• Manage complex external and internal work streams, and optimize clients' advertising operation mode to meet business objectives.
• Oversee internal account operations (e.g. troubleshooting and fixing issues, monitoring and alerting ads policy violations, setting up account and financial details, etc.).

Requirements:
• BA/BS degree in Engineering, Computer Science, Math, Statistics, Economics, Business, Marketing or related field.
• 6+ years' experience working directly with marketing, media and/or consulting firms and demonstrated leadership skills required.
• Effective and creative problem solving and decision-making skills.
• Experience working effectively with XFN teams and all levels of management (internally and externally).
• Ability to manage multiple projects while maintaining strict attention to details.
• Ability to communicate, collaborate and work effectively on a team.
• Ability to confidently present to build ongoing relationships with external clients.
• Strong Excel skills and experience with data analysis.
• Client Solutions Manager will manage clients whose usual business language is Mandarin and English. Fluency in English and Mandarin is essential for success in this role.

About Meta:
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.

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