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Content and Media Relations Manager APAC

2 months ago

Hong Kong, Central and Western District, Hong Kong SAR China Swiss Re Full time

About the Role

As a key member of the Swiss Re Asia team, you will play a crucial role in shaping the company's communications strategy across the Asia-Pacific region. Your primary focus will be on media relations, content creation, and digital engagement, including advertising and social media metrics.

Key Responsibilities:

  • Develop and implement a comprehensive media strategy for Swiss Re Asia, including training, messaging, targeted publications, and digital content curation.
  • Lead media activities to maximize the utilization of Swiss Re Group's knowledge and expertise across all businesses.
  • Draft articles for media and measure their effectiveness, working closely with third-party vendors and Group Communications on content generation.
  • Develop key messages and consolidate them to drive awareness of Swiss Re Asia's offerings and value proposition across business functions.
  • Supervise media monitoring for the region and implement measurement methodologies to monitor effectiveness and provide management reporting.
  • Implement an effective mix of communications tools and measures, including social media campaigns, publications, advertising, and drafting articles for media.
  • Develop a strategic plan for digital campaigns and social media presence based on business priorities in Asia and Group goals.
  • Assist the Head of Group Communications APAC in the production, editing, and distribution of messages, speeches, holding statements, and media outreach.

About the Team

You will join a highly professional and motivated global Communications Community that is committed to driving differentiation and helping Swiss Re achieve a competitive advantage. We are responsible for managing reputation, supporting the business, aligning employees, and facilitating change worldwide.

In everything we do, we focus on client needs and consult on appropriate solutions based on business objectives, strategic priorities, annual plans, and service demand, as well as costs and affordability. Each colleague in Group Communications operates in a proactive, collaborative, and transparent way, living up to our commitment 'Let's be smarter together.' You will join a fun group of strong personalities with a diversity of backgrounds, all thriving in a fast-paced environment that requires client-focus, interest in the business, creativity, and team spirit.

About You

  • A University degree or equivalent in Communications, Marketing, or Business Administration.
  • 5-7 years of professional-level experience.
  • Outstanding storytelling and writing skills, with a journalistic background being an advantage.
  • Proven skills in deploying social and digital media.
  • Strong project management and planning capabilities.
  • Hands-on experience in delivering creative, efficient, and effective employee-focused marketing initiatives.
  • A healthy level of attention to detail.
  • Stamina and persistence to pursue new ideas.

You are:

  • Confident in consulting executive management.
  • At ease liaising at all hierarchical levels.
  • Able to deal with stakeholders decisively.
  • A collaborative, engaging, positive team player.
  • A results-driven, 'can-do,' self-starter personality.
  • A fast learner.
  • Able to grasp complex processes and projects.
  • Client-, service-, and solution-minded.
  • Energetic, diplomatic, flexible, and creative.
  • Proactive, confident, with high integrity.
  • Committed to high quality, even under pressure.
  • Fluent in English, with Chinese/Japanese language skills being a value-add.