Social Media Marketing Manager

2 months ago


Hong Kong, Central and Western District, Hong Kong SAR China Christian Dior Couture Full time

About the Role

This is an exciting opportunity to join Christian Dior Couture as a Social Media Executive, where you will play a key role in shaping the company's social media strategy and executing campaigns that drive business results.

Key Responsibilities

  • Collaborate with the HQ team to develop and implement a comprehensive social media plan that aligns with the company's business objectives.
  • Conduct market research to identify local market needs and deliver market-specific KPIs.
  • Lead the development and execution of paid social campaigns to achieve brand and business objectives.
  • Manage and optimize social media content across multiple platforms, including Meta, TikTok, X, Snapchat, Kakao, and Line.
  • Provide expert guidance to agencies on social media performance and content execution, including post format, targeting, and analytics.
  • Deliver actionable insights from consolidated social data and reports to inform business decisions.
  • Ensure seamless workflow with the HQ Social Media Team, Local Performance Marketing Team, and external agencies.
  • Consolidate regular competitive and post-campaign reports across APAC.

About You

We are looking for a highly skilled and experienced Social Media Executive who possesses:

  • A university degree in a related field.
  • A minimum of 3 years of relevant working experience in social media, preferably in an agency or luxury retail business.
  • Excellent written and spoken English and Chinese language skills.
  • Strong attention to detail, target-oriented, flexible, and a team player with a good sense of luxury fashion.


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