Social Media Marketing Lead

1 week ago


Hong Kong, Central and Western District, Hong Kong SAR China Television Broadcasts Limited Full time

Key Responsibilities:

  • Design and execute social media strategies and campaigns aimed at increasing audience engagement and follower growth.
  • Manage and oversee all social media platforms, including but not limited to YouTube and Instagram.
  • Conduct Paid Search Campaigns (SEM) to enhance brand visibility and promote content.
  • Collaborate with various stakeholders, including content creators, partners, and influencers, to meet business and marketing objectives.
  • Draft and review external communication materials such as press releases, electronic direct mails (eDMs), and social media posts.
  • Formulate the comprehensive growth strategy for our digital channels.

Qualifications:

  • Bachelor’s degree in Business, Marketing, Communications, or a related field.
  • At least 3 years of relevant experience in social media marketing, particularly in Paid Search.
  • Proficient in digital marketing tools, including Facebook Ad Manager, Google Ads, SEO, and SEM.
  • Strong command of both written and spoken English and Chinese.
  • Candidates with less experience may be considered for the role of Assistant Digital Marketing Manager or Senior Digital Marketing Executive.


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