Digital Marketing Strategist

5 days ago


Hong Kong, Central and Western District, Hong Kong SAR China AIA International Limited. Full time
About Us

AIA International Limited is a leading pan-Asian life insurance group committed to helping our customers and the community live Healthier, Longer, Better Lives. We have started an exciting movement to create a healthier, more sustainable future for everyone.

The Role

You will play a vital part in advancing this movement as part of our marketing, distribution & partnership team. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive impact across all channels.

  • Support lead nurturing and lead generation activities across various customer digital touchpoints to drive long-term new business growth for AIA Hong Kong.
  • Owning and creating diverse, segment-led and engaging digital and social content to enhance effectiveness and efficiency of Middle and Lower Funnel campaigns.
  • Embracing new MarTech tools and ideas to strengthen lead generation and lead conversion, promoting growth for both Local and MCV business.
Responsibilities

As a key member of our team, your responsibilities will include:

  1. Collaborating with internal stakeholders to develop and execute Middle & Lower Funnel campaigns, such as social media, display network, and content marketing.


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