Senior Marketing Director

4 days ago


Hong Kong Island, Hong Kong SAR China HKT Enterprise Solutions Full time
Job Description

We are seeking a highly proactive and passionate Channel Marketing Head to join HKT Enterprise Solutions. In this role, you will be responsible for driving business growth within selected business markets including SMBs.

  • Main Responsibilities:
  • Develop and execute channel marketing strategies specifically targeting selected market segments including SMBs, with top priority on driving business growth and achieving revenue targets.
  • Identify and establish partnerships with relevant channels, including employee benefit platforms, SMB associations, and third-party vendors, to expand the company's reach and drive customer acquisition.
  • Utilize both offline and digital marketing channels effectively to generate leads and increase brand awareness within the target segments.
  • Lead a team of marketing talents, to trigger their creativity on development and seamless execution of effective marketing campaigns.
  • Analyze market trends, customer insights, and competitor activities to identify new growth opportunities and develop innovative and data-driven marketing initiatives.
  • Oversee the customer experience design process, ensuring that all touchpoints are optimized for maximum satisfaction and value delivery.
  • Develop and implement effective upselling strategies and churn management measures to drive revenue growth within the existing customer base and minimize customer attrition.
  • Stay up-to-date with industry trends and best practices in channel marketing, digital marketing, data analysis, and customer experience design, and apply relevant knowledge to drive continuous improvement.

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