Marketing Director
2 days ago
We are seeking a dynamic and experienced Marketing Director to lead our marketing strategy and execution. The ideal candidate will possess a deep understanding of content marketing, App Store Optimization (ASO), and Search Engine Optimization (SEO). This role requires a strategic thinker who can drive brand awareness, engagement, and growth across multiple channels.
Key Responsibilities:
- Develop and implement comprehensive marketing strategies aligned with the company's goals.
- Oversee content creation that engages target audiences and drives conversions.
- Optimize app visibility and downloads through effective ASO techniques.
- Enhance online presence and organic traffic through robust SEO strategies.
- Lead a team of marketing professionals, fostering a collaborative and innovative environment.
- Analyze market trends and competitor activities to identify opportunities for growth.
- Manage marketing budgets and allocate resources effectively to maximize ROI.
- Collaborate with cross-functional teams to ensure cohesive brand messaging.
- Monitor and report on the performance of marketing initiatives, adjusting strategies as necessary.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
- Proven experience in a marketing leadership role, preferably in Google, Amazon or Government Relationship related.
- Strong understanding of content marketing, ASO, and SEO principles.
- Exceptional analytical skills and data-driven mindset.
- Excellent communication and interpersonal skills.
- Proficient in marketing automation tools and analytics platforms.
- Ability to thrive in a fast-paced, dynamic environment.
Director
Employment TypeFull-time
Job FunctionMarketing
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