Content Marketing Manager

3 weeks ago


Hong Kong, Central and Western District, Hong Kong SAR China ZA Bank Full time
Job Title: Associate Content Marketing Manager/Content Marketing Manager

ZA Bank is seeking a highly skilled Associate Content Marketing Manager/Content Marketing Manager to join our team. As a key member of our marketing team, you will be responsible for developing and executing marketing plans that drive business growth and customer engagement.

Key Responsibilities:
  • Marketing Strategy and Planning: Work with the team to establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
  • Creative Development and Execution: Lead the execution of marketing programs from start to finish, handle the creatives and content creation, leveraging internal/external support and driving collaboration.
  • Collaboration and Communication: Work with performance marketing, partnership, business, and web/digital teams to design, test, and evolve lead nurturing marketing tactics.
Requirements:
  • Education: Bachelor's degree in marketing, communications, or related field.
  • Language Skills: Excellent written and verbal communication in English, Cantonese, good command of Mandarin is a plus.
  • Experience: Proven experience developing marketing plans and campaigns, strong project management, multitasking, and decision-making skills.
  • Skills: Metrics-driven marketing mind with an eye for creativity, experience with marketing automation and CRM tools is a plus, proficiency with online marketing and social media strategy is a plus.

ZA Bank is an equal opportunities employer and welcomes applications from all qualified candidates. We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. If you are a motivated and results-driven individual who is passionate about marketing and communications, we encourage you to apply for this exciting opportunity.



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