Marketing Content Strategist
3 weeks ago
At PLS Pte Ltd, we're committed to delivering innovative solutions that drive growth and success. As a key member of our team, you'll play a crucial role in shaping our content marketing strategy and creating engaging experiences for our audience.
The Role
We're seeking a highly skilled and creative professional to join our team as a Content Marketing Specialist. In this role, you'll be responsible for developing and executing content marketing campaigns that drive traffic, engagement, and leads. You'll work closely with our business stakeholders to create effective content marketing strategies and editorial plans that align with our business objectives.
Key Responsibilities
- Develop and execute content marketing campaigns to drive traffic, engagement, and leads
- Work closely with business stakeholders to create effective content marketing strategies and editorial plans
- Develop and manage the editorial calendar to ensure deadlines are met
- Generate engaging content for thought leadership pieces, websites, social platforms, and marketing collateral
- Manage relationships with external marketing agencies
- Ensure consistency of brand voice, style, and tone across all content
- Analyze content traffic metrics and effectiveness of campaigns and messaging to explore ways of improving content marketing ROI
Ideal Profile
- At least 1 year of experience in content marketing, preferably in the logistics industry
- Ability to develop engaging content for a wide range of audiences
- Strong creative marketing skills, preferably with a background in content creation and writing
- Experience in the logistics industry is a strong advantage
- Highly goal-driven and able to work well in fast-paced environments
- Pays strong attention to detail and delivers work of high standard
- Enjoys finding creative solutions to problems
What's on Offer?
- Opportunity to work on a wide variety of tasks
- Remote work
- Self-directed tasks
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