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Content Marketing Specialist, Klook
2 months ago
About Klook Travel Technology Limited
We are a leading travel technology company, dedicated to bringing the world closer together through experiences. Our mission is to inspire and enable more moments of joy for travelers.
Founded in 2014, we have grown into a global community of over 1,500 employees, based in 20+ locations. We are guided by our core values: Pushing Boundaries, Asking for and Giving Feedback, Taking Ownership, and Helping Each Other.
We are a dynamic and fast-paced company, always striving to achieve greater heights and realize endless possibilities in the travel industry. We are looking for a talented individual to join our marketing team as a Senior Marketing Associate, Content.
Key Responsibilities:
- Plan, create, and update engaging blog content to connect with our target audience and drive traffic generation.
- Liaise with internal and external resources to ensure the production of high-quality and timely content.
- Optimize blog content through SEO knowledge to ensure all blogs are optimized for search engines.
- Work closely with the Central Content Team to improve conversion rates and customer journey.
- Maintain the content production calendar and project schedules.
- Support the team on daily operations and ad-hoc blog requests for seasonal campaigns.
- Monitor the latest content trends and news, and work closely with the social team to develop rich, engaging, and relevant content.
- Assist in developing and executing influencer marketing strategies.
Requirements:
- Degree in Marketing, Journalism, Communications, or other relevant fields.
- 3+ years of hands-on experience in content marketing, social media, and SEO.
- Native in Chinese, with business-level reading and writing skills in English.
- Exceptional writing and editing skills in Chinese.
- Knowledge of SEO and keyword tools.
- Understanding of digital marketing and content strategy.
- Basic knowledge of photo editing (Canva, Photoshop, and Adobe Illustrator) and video editing skills.
- Interest in the travel industry.
- Enthusiasm to work in a fast-paced environment.
