Marketing Content Specialist

4 weeks ago


Hong Kong, Central and Western District, Hong Kong SAR China Klook Travel Technology Limited (客路旅遊科技有限公司) (Hong Kong) Full time

About Klook

We are Asia's leading platform for experiences and travel services, and we believe that we can help bring the world closer together through experiences.

Our team is responsible for creating engaging content that inspires and enables moments of joy for travelers.

We are looking for a skilled Marketing Content Specialist to join our team and help us achieve our goal of making travel more accessible and enjoyable for everyone.

Key Responsibilities:

  • Plan, create, and update high-quality content that resonates with our target audience
  • Liaise with in-house and freelance resources to ensure timely and effective content production
  • Optimize content for search engines to increase visibility and engagement
  • Work closely with the Central Content Team to improve conversion rates and customer journeys
  • Maintain a content production calendar and project schedules
  • Support the team on daily operations and ad-hoc blog requests
  • Monitor the latest content trends and news, and work closely with the social team to develop engaging content
  • Assist in developing and executing influencer marketing strategies

Requirements:

  • Degree in Marketing, Journalism, Communications, or other relevant fields
  • 3+ years of experience in content marketing, social media, and SEO
  • Native Chinese speaker with business-level English reading and writing skills
  • Exceptional writing and editing skills in Chinese
  • Knowledge of SEO and keyword tools
  • Understanding of digital marketing and content strategy
  • Basic knowledge of photo and video editing skills
  • Interest in the travel industry
  • Enthusiasm to work in a fast-paced environment


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