Head of Wellness Ecosystem Program

4 days ago


Hong Kong Island, Hong Kong SAR China BOC Group Life Assurance Company Limited Full time

ROLE DESCRIPTION: Digital Innovation and Growth Manager - BOC Group Life Assurance Company Limited

We are looking for a highly skilled Digital Innovation and Growth Manager to join our team at BOC Group Life Assurance Company Limited. This is an exciting opportunity to work with us and contribute to the success of our company.

In this role, you will be responsible for developing and executing marketing strategies to increase user engagement and retention. You will also produce high-quality communication materials, including social media posts, in-app content, and program terms and conditions.

You will collaborate with sales channels on execution and ensure smooth program implementation. To succeed in this role, you will need to possess excellent communication, interpersonal, analytical, and project management skills. Proficiency in both English and Chinese is also essential.

A Bachelor's degree in Marketing, Business Information System, Communications, or a related discipline is required. A minimum of 6 years' relevant experience, with exposure to financial services industry being a plus. We offer an attractive remuneration package and excellent training & development opportunities to successful candidates.



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