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Product Marketing Lead
2 weeks ago
The Deputy Head of Marketing will lead the Product Management Centre in developing and implementing marketing strategies for our featuring products.
Main Responsibilities:- Analyze individual products features, market needs, sales data, consumer behavior, and the competitive environment to develop respective marketing strategies and activities;
- Develop and execute marketing plans that align with our business goals and objectives;
- Collaborate with internal stakeholders to ensure effective communication and coordination across departments;
- Monitor and evaluate marketing performance to optimize results;
- Identify opportunities for process improvements and implement changes to enhance efficiency and effectiveness.
To succeed in this role, you must have:
- A Bachelor's degree in Marketing, Business Management or other related disciplines;
- At least 10 years of relevant working experience in airline commercial or business development gained in sizable organizations;
- Relevant experience in travel/hospitality industry, bank partnership or loyalty program is preferred;
- Familiar with performance driven digital marketing landscape in Hong Kong and/or Mainland China, APEC and North America is a strong advantage;
- Self-motivated, proactive, able to multi-task, and with a team-player attitude;
- Strong understanding and interest in current Marketing & Branding best practices in the industry, and able to bring insights to the team's Marketing strategies;
- Able to work under pressure and meet tight deadlines, reliable and independent, bringing a positive attitude and energy to the team;
- Strong negotiation skills and analytical skills;
- Ability to work under pressure with strong multi-tasking and organization skills;
- Proficient in spoken and written English and Chinese (including Putonghua); and
- Proficiency in MS Office.
This is a full-time position offering a competitive salary and benefits package.