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Product Marketing Lead

2 weeks ago

Hong Kong Island, Hong Kong SAR China Hong Kong Airlines Full time
Job Summary

The Deputy Head of Marketing will lead the Product Management Centre in developing and implementing marketing strategies for our featuring products.

Main Responsibilities:
  • Analyze individual products features, market needs, sales data, consumer behavior, and the competitive environment to develop respective marketing strategies and activities;
  • Develop and execute marketing plans that align with our business goals and objectives;
  • Collaborate with internal stakeholders to ensure effective communication and coordination across departments;
  • Monitor and evaluate marketing performance to optimize results;
  • Identify opportunities for process improvements and implement changes to enhance efficiency and effectiveness.
Requirements

To succeed in this role, you must have:

  • A Bachelor's degree in Marketing, Business Management or other related disciplines;
  • At least 10 years of relevant working experience in airline commercial or business development gained in sizable organizations;
  • Relevant experience in travel/hospitality industry, bank partnership or loyalty program is preferred;
  • Familiar with performance driven digital marketing landscape in Hong Kong and/or Mainland China, APEC and North America is a strong advantage;
  • Self-motivated, proactive, able to multi-task, and with a team-player attitude;
  • Strong understanding and interest in current Marketing & Branding best practices in the industry, and able to bring insights to the team's Marketing strategies;
  • Able to work under pressure and meet tight deadlines, reliable and independent, bringing a positive attitude and energy to the team;
  • Strong negotiation skills and analytical skills;
  • Ability to work under pressure with strong multi-tasking and organization skills;
  • Proficient in spoken and written English and Chinese (including Putonghua); and
  • Proficiency in MS Office.
Employment Type

This is a full-time position offering a competitive salary and benefits package.